Danang Tourism Promotion Center Shift in Korean Tourist Flow for Danang Year: 2023 – 2024 ChallengeIn late 2023, Danang faced the pressure of concerns about a decline in the number of international visitors to the city, especially the question of whether or not there was a shift in the Korean tourist market away from the…
In today’s competitive travel landscape, destinations need a sophisticated way to gauge their brand’s effectiveness. Enter the Destination Brand Strength Score™ (DBSS), an expertly crafted metric designed to capture two crucial aspects of a destination’s appeal: propensity to visit and advocacy. What is the Destination Brand Strength Score™? Invented by The Outbox Company, the DBSS…
Asian travelers (excluding China) account for up to 40% of the international visitor traffic at destinations across Southeast Asia in 2023. Additionally, there is a notable trend towards intra-regional travel among Asian travelers, who increasingly select destinations based on available information, imagery, and brand reputation. This raises the question: How Do Asian Travelers Rank Southeast…
In the rapidly evolving landscape of technology, the Hospitality and Tourism industry faces formidable challenges as customers are presented with abundant choices and easily accessible information. Attracting and retaining customers becomes imperative in this environment. An essential tool that aids businesses in assessing and enhancing customer relationships is the Net Promoter Score (NPS). What is…
McKinsey predicts that by 2025, Gen Z will make up 25% of the population in the Asia-Pacific region. With a travel intent of 64.1% and an optimistic Outbound Sentiment Score of 117.3, Asia’s Gen Z is characterized by its strong desire to travel and a positive outlook. Their preferences, desires, and strategies to fulfill their…
REGISTER THE FREE OUTBOX INTELLIGENCE’S SEA TOURISM PERFORMANCE DASHBOARD SEA Tourism Performance is a travel market intelligence dashboard encompassing 7 Southeast Asian countries. Compiled from reputable and reliable sources, it is updated monthly on an annual basis. This valuable market information offers insights into destination brand strength, monthly tourist arrivals, and ongoing market recovery. This…
The Asian travel market is anticipated to experience significant growth this summer. What factors support this expectation? Please read the article below. Positive Outlook for Asian Outbound Travel in Summer 2024 The demand for overseas travel among Asian travelers is robust this summer, with 74.2% intending to travel abroad. Additionally, 𝐓𝐡𝐞 𝐎𝐮𝐭𝐛𝐨𝐮𝐧𝐝 𝐓𝐫𝐚𝐯𝐞𝐥 𝐒𝐞𝐧𝐭𝐢𝐦𝐞𝐧𝐭 𝐒𝐜𝐨𝐫𝐞™,…
