Lưu trữ Sentiment Tracking - The Outbox Company Outbox is a market intelligence company based in Vietnam, specializing in travel, hospitality, destination and tourism. Mon, 29 Jul 2024 15:55:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://the-outbox.com/wp-content/uploads/2022/08/cropped-Outbox_Logo_favicon-32x32.png Lưu trữ Sentiment Tracking - The Outbox Company 32 32 DANANG – Shift in Korean Tourist Flow for Danang https://the-outbox.com/danang-shift-in-korean-tourist-flow/?utm_source=rss&utm_medium=rss&utm_campaign=danang-shift-in-korean-tourist-flow Mon, 29 Jul 2024 15:55:06 +0000 https://the-outbox.com/?p=14311 Bài viết DANANG – Shift in Korean Tourist Flow for Danang đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]>

Danang Tourism Promotion Center

Shift in Korean Tourist Flow for Danang

Year: 2023 – 2024

Challenge

In late 2023, Danang faced the pressure of concerns about a decline in the number of international visitors to the city, especially the question of whether or not there was a shift in the Korean tourist market away from the city.

Danang FantastiCity need to do a comprehensive research to assess the Korean tourist market for Danang and to understand future trends in Korean tourist flows to provide a basis for Danang to develop appropriate solutions.

Approach

Within the framework of the project, based on a comprehensive analysis of outbound travel Korean market data and especially based on a direct survey of Koreans who plan to travel abroad in the next 12 months, Outbox has provided a detailed report analyzing the characteristics of the tourist flow, changes in the proportion of visitors to popular destinations, and the trend of Korean tourist arrivals to Vietnam and Danang.

In addition, our team also detailed the trends in choosing overseas tourist destinations in the near future, the factors affecting the choice of outbound destinations, and the image of Danang as seen by Korean tourists.

Insight

Based on the research, we forecast that Korea will continue to be the most important market for Danang tourism in 2024, the number of Korean visitors to the city will soon reach a positive recovery level, and we recommend that Danang continue to maintain preferential policies for communication towards this market in the short term to ensure the scale of its contribution.

As a result, after the first six months of 2024, statistical data shows that the number of Korean visitors to Da Nang has equaled the entire year of 2023 and continues to hold its position as the city's largest market, accounting for approximately 40% of total international tourist arrivals.

Bài viết DANANG – Shift in Korean Tourist Flow for Danang đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> DANANG – Measure the travel sentiment of the target market https://the-outbox.com/danang-measure-the-travel-sentiment-of-the-target-market/?utm_source=rss&utm_medium=rss&utm_campaign=danang-measure-the-travel-sentiment-of-the-target-market https://the-outbox.com/danang-measure-the-travel-sentiment-of-the-target-market/#respond Thu, 19 Jan 2023 07:08:06 +0000 https://the-outbox.com/?p=7761 Bài viết DANANG – Measure the travel sentiment of the target market đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]>

Danang Promotion Center

Measure the travel sentiment of the target market

Year: 2021

Challenge

After more than a year of shutting down international tourism due to the effects of COVID-19, Da Nang tourism had to quickly build a connection plan and promote the return of international tourism in time and proactively in the new normal. Shortages of industry information as well as huge changes in tourist behavior after a long hiatus were major challenges that Danang tourism would have to face.

Approach

We supported Da Nang to solve the problem of international market recovery by researching the return route of international visitors to Da Nang based on indicators of disease situation and travel sentiment level, as well as identifying changes in tourism behavior of key and potential markets through data analysis and face-to-face surveys of more than 5300 visitors from the target market over a month.

Insight

Based on the research’s result, Outbox's expert team proposed a comprehensive international recovery scenario and behavioral information of the target market. Da Nang used the recovery scenario as the basis for communication plans to promote international visitor markets, accurately and effectively reaching target markets. That helped Da Nang become one of the most effective localities to restore international tourism in Vietnam.

Bài viết DANANG – Measure the travel sentiment of the target market đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> https://the-outbox.com/danang-measure-the-travel-sentiment-of-the-target-market/feed/ 0