Lưu trữ Data & Reports - The Outbox Company Outbox is a market intelligence company based in Vietnam, specializing in travel, hospitality, destination and tourism. Wed, 18 Mar 2026 11:05:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://the-outbox.com/wp-content/uploads/2022/08/cropped-Outbox_Logo_favicon-32x32.png Lưu trữ Data & Reports - The Outbox Company 32 32 Vietnam Travel Landscape 2026: From Recovery to Resilience https://the-outbox.com/product/vietnam-travel-landscape-2026-report/?utm_source=rss&utm_medium=rss&utm_campaign=vietnam-travel-landscape-2026-report Sun, 01 Mar 2026 03:37:28 +0000 https://the-outbox.com/?post_type=product&p=16877 Vietnam tourism has entered a new phase.

After several years of recovery-driven expansion, Vietnam tourism performance in 2025 officially surpassed pre-pandemic levels, with international arrivals exceeding 21 million. The rebound in scale is evident. However, the structural foundation behind this growth now demands closer examination.

  • Is Vietnam travel becoming more competitive — or simply busier?
  • Is growth diversified — or increasingly concentrated?
  • Is economic value keeping pace with rising visitor numbers?

The Vietnam Travel Landscape 2026 report provides a comprehensive analysis of the Vietnam travel market at this critical transition point. Moving beyond surface-level recovery metrics, the report evaluates structural resilience, demand composition, value creation, and long-term competitiveness within Vietnam tourism.

As the industry moves into 2026, the central question is no longer whether Vietnam has recovered — but whether it is structurally prepared for the next cycle of global volatility.

Language: English, Vietnamese

Bài viết Vietnam Travel Landscape 2026: From Recovery to Resilience đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> What you will learn from Vietnam Travel Landscape 2026 Report?

  • A clear assessment of Vietnam tourism performance in 2025, across both international arrivals and domestic travel

  • Insight into the structure of inbound demand, including market concentration and diversification challenges

  • Analysis of volume growth versus value creation, and what this means for the economic impact of Vietnam tourism

  • An evaluation of domestic travel as a stabilizing pillar of the Vietnam travel market

  • Strategic implications for 2026 as Vietnam transitions from recovery-driven growth to resilience-led development

Why This Report

1. Beyond Headline Numbers

This report goes beyond descriptive statistics. It provides strategic interpretation grounded in long-term tracking of Vietnam tourism performance and destination competitiveness.

2. Powered by Continuous Market Intelligence

The report is powered by data from the Vietnam Travel Market Monthly Tracker (VTMMT), part of Outbox Intelligence — our proprietary monitoring tool that tracks demand sentiment, travel intention, and market shifts across key segments.

3. Designed for Decision-Makers

Designed for policymakers, destination managers, investors, and industry leaders, this report translates Vietnam travel data into actionable priorities for 2026, supporting more resilient and value-driven tourism development.

Key Highlights

1. Recovery Achieved, Structural Questions Remain

Vietnam tourism has exceeded its 2019 arrival benchmark. The report examines whether economic impact and value density have progressed at the same pace as visitor numbers.

2. Market Concentration and Exposure

A significant share of international arrivals continues to originate from a small group of core markets. The report evaluates the implications of this structure for Vietnam travel resilience amid global volatility.

3. From Awareness to Advocacy

While Vietnam enjoys strong destination recognition, advocacy and brand momentum remain areas for improvement. The report explores how brand perception influences long-term tourism performance.

4. The Shift from Volume to Value

Sustainable Vietnam tourism growth requires stronger yield, longer stays, and higher-value segments. The report analyzes the gap between scale expansion and value creation.

Methodology

The Vietnam Travel Landscape 2026 report combines quantitative performance data with structured market intelligence.

Key inputs include:

  • Official Vietnam tourism statistics and international arrival data

  • Demand and sentiment tracking from the Vietnam Travel Market Monthly Tracker (VTMMT)

  • Comparative regional benchmarking within Southeast Asia

  • Macro-economic and geopolitical analysis affecting Vietnam travel flows

  • Expert interpretation from the Outbox research team

By integrating performance metrics with behavioral and structural insights, the report ensures that Vietnam tourism performance is assessed not only in terms of volume growth, but also in terms of resilience, diversification, and value creation.

 

Bài viết Vietnam Travel Landscape 2026: From Recovery to Resilience đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> Vietnam Travel Quarter Update – Q1/2025 https://the-outbox.com/product/vietnam-travel-quarter-update-q1-2025/?utm_source=rss&utm_medium=rss&utm_campaign=vietnam-travel-quarter-update-q1-2025 Thu, 22 May 2025 07:23:15 +0000 https://the-outbox.com/?post_type=product&p=16070 Vietnam’s tourism industry kicked off 2025 with a strong rebound in international arrivals, led by key Asian markets such as China and South Korea, while long-haul demand from Europe and Russia also showed encouraging signs. Travel domestically returned to seasonal patterns after Tet, with spending habits evolving, particularly among younger and higher-income travelers.

Language: English, Vietnamese

Key insights you will gain from this report:

  • International and domestic tourism performance
  • Key source markets driving growth
  • Travel behavior, spending levels & planning channels of Vietnamese travelers
  • Vietnam’s position in the regional tourism landscape

Bài viết Vietnam Travel Quarter Update – Q1/2025 đã xuất hiện đầu tiên vào ngày The Outbox Company.

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]]> A Closer Look at Vietnam Destination Brand Strengths: Insights from Asian Source Markets https://the-outbox.com/product/a-closer-look-at-vietnam-destination-brand-strengths-insights-from-asian-source-markets/?utm_source=rss&utm_medium=rss&utm_campaign=a-closer-look-at-vietnam-destination-brand-strengths-insights-from-asian-source-markets Tue, 25 Feb 2025 03:56:35 +0000 https://the-outbox.com/?post_type=product&p=15612 In 2024, Vietnam welcomed more than 17.5 million international visitors, with travelers from Asia accounting for the largest share at 79.6%. The intra-Asia market has been crucial in driving Vietnam's impressive tourism recovery and growth over the past year. However, how do travelers from key Asian source markets perceive and evaluate Vietnam's destination brand?

Explore detailed insights in our latest snapshot, “A Closer Look at Vietnam Destination Brand Strengths: Insights from Asian Source Markets.” This comprehensive snapshot highlights the strengths of Vietnam’s tourism brand and identifies areas for improvement to enhance its competitive advantage.

Language: English

Key insights you will gain from this report:

  • How is Vietnam perceived across eight key Asian source markets? 
  • How do Vietnam’s destination brand strength indicators compare with those of regional competitors? 
  • Which market holds Vietnam in the highest regard, and where does Vietnam need to improve its visibility?

Bài viết A Closer Look at Vietnam Destination Brand Strengths: Insights from Asian Source Markets đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> Bài viết A Closer Look at Vietnam Destination Brand Strengths: Insights from Asian Source Markets đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> Vietnam Travel Tech 2024 https://the-outbox.com/product/vietnam-travel-tech-2024/?utm_source=rss&utm_medium=rss&utm_campaign=vietnam-travel-tech-2024 Tue, 11 Feb 2025 06:28:28 +0000 https://the-outbox.com/?post_type=product&p=15517 Vietnam's travel technology sector is experiencing an impressive transformation, driven by its robust digital infrastructure, high internet usage, and widespread social media engagement. This digital environment fosters innovation in travel technology, bolstered by strategic digital transformation efforts from both government and private sectors. The main goals are to enhance visitor experiences and improve operational efficiency.

The Vietnam Travel Tech 2024 study presents a comprehensive analysis of Vietnam digital landscape and the adoption of technology by Vietnamese travelers. This examination includes a thorough exploration of the usage patterns within the realms of Online Travel Agencies and Mobile Wallets. The findings reveal a significant inclination among Vietnamese travelers and their expectations towards leveraging digital platforms for their travel needs.

Language: English

What you will gain from this report?

  1. An overview of the current application of technology in the Vietnam travel industry
  2. The demands, behaviors, and expectations of Vietnamese travelers toward travel tech
  3. Emerging travel tech trends and challenges for businesses and destinations

Bài viết Vietnam Travel Tech 2024 đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> Bài viết Vietnam Travel Tech 2024 đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> Vietnamese Travel Sentiment – Tet 2025 https://the-outbox.com/product/vietnamese-travel-sentiment-tet-2025/?utm_source=rss&utm_medium=rss&utm_campaign=vietnamese-travel-sentiment-tet-2025 Mon, 20 Jan 2025 06:42:40 +0000 https://the-outbox.com/?post_type=product&p=15380 The "Vietnamese Travel Sentiment – Tet 2025" report examines Vietnamese travelers' preferences, behaviors, and planning trends for the Tet holiday. This annual publication serves as a valuable resource for understanding shifting travel dynamics, offering critical insights into travel demand and preferences during Tet 2025, then providing actionable intelligence for travel businesses and stakeholders to refine their strategies.

Language: English

What you will learn from this report?

  1. Travel Propensity and Period of the Trips
  2. Top Destinations of Vietnamese travelers for Tet 2025 holidays
  3. Trip Characteristics
  4. Travel Companion
  5. Budget and length of trips
  6. Planning status

 

Bài viết Vietnamese Travel Sentiment – Tet 2025 đã xuất hiện đầu tiên vào ngày The Outbox Company.

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]]> Vietnam Travel Landscape: Key 2024 Insights to Navigate 2025 https://the-outbox.com/product/vietnam-travel-landscape-key-2024-insights-to-navigate-2025/?utm_source=rss&utm_medium=rss&utm_campaign=vietnam-travel-landscape-key-2024-insights-to-navigate-2025 Fri, 17 Jan 2025 03:47:29 +0000 https://the-outbox.com/?post_type=product&p=15329 In a rapidly evolving travel landscape, understanding consumer behavior and emerging trends has never been more critical. The report Vietnam Travel Landscape: Key 2024 Insights to Navigate 2025 aims to equip businesses, stakeholders, and industry professionals with actionable insights to thrive in a dynamic environment. This report delves into the travel patterns and behaviors of Vietnamese wanderlust enthusiasts, offering a comprehensive outlook for strategic planning in 2025.

Language: English

What you will gain from this report?

  • Key travel trends and consumer behaviors emerging in 2024.
  • Data-driven insights to refine strategies and enhance offerings in 2025.
  • A powerful resource served to anticipate future shifts in Vietnam's travel industry.

Bài viết Vietnam Travel Landscape: Key 2024 Insights to Navigate 2025 đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> Bài viết Vietnam Travel Landscape: Key 2024 Insights to Navigate 2025 đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> A Closer Look at Singapore Destination Brand Strengths: Insights from Asian Source Markets https://the-outbox.com/product/singapore-destination-brand-strength/?utm_source=rss&utm_medium=rss&utm_campaign=singapore-destination-brand-strength Mon, 06 Jan 2025 04:38:09 +0000 https://the-outbox.com/?post_type=product&p=15262 Singapore shines as a premier destination in Southeast Asia's tourism scene, attracting visitors with its outstanding infrastructure, lively cultural offerings, and effective marketing strategies. As competition among regional destinations intensifies, it is increasingly important to understand how travelers from Asian source markets perceive Singapore.

The “A Closer Look at Singapore Destination Brand Strength: Insights from Asian Source Markets” report analyzes key metrics such as Destination Brand Strength Score, Net Promoter Score (NPS), and Propensity to Visit. It highlights Singapore's performance in eight surveyed Asian source markets, uncovering both its competitive advantages and areas needing improvement to maintain its leading position.

Language: English

What you will learn from this report?

  • Singapore’s Destination Brand Strength in Asian Source Markets
  • Comparative Insights: Singapore vs. Other SEA Destinations
  • Actionable Recommendations for Destination Marketing

Bài viết A Closer Look at Singapore Destination Brand Strengths: Insights from Asian Source Markets đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> Bài viết A Closer Look at Singapore Destination Brand Strengths: Insights from Asian Source Markets đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> Exploring Technology Adoption Among Vietnamese Travelers https://the-outbox.com/product/vietnam-travel-tech/?utm_source=rss&utm_medium=rss&utm_campaign=vietnam-travel-tech Mon, 09 Dec 2024 06:16:03 +0000 https://the-outbox.com/?post_type=product&p=15077 Vietnam has emerged as one of the fastest-growing digital economies in ASEAN, with over 78 million internet users and a social media penetration rate of 73.3%. This robust digital infrastructure creates a fertile ground for travel technology, yet challenges remain in bridging the gap between common platforms and the adoption of more advanced technologies such as e-tickets and virtual assistants.

The “Exploring Technology Adoption Among Vietnamese Travelers” report offers a comprehensive analysis of how Vietnamese travelers are embracing technology, while uncovering opportunities and barriers to its widespread adoption in the tourism industry.

Language: English

What you will learn from this report?

  1. Vietnam Digital Landscape
  2. Technology Usage Among Vietnamese Travelers
  3. Travel Tech Perception In Vietnamese Travelers
  4. Expectations in Future Travel Tech Adoption

Bài viết Exploring Technology Adoption Among Vietnamese Travelers đã xuất hiện đầu tiên vào ngày The Outbox Company.

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]]> Thailand Travel Market Profile https://the-outbox.com/product/thailand-travel-market-profile/?utm_source=rss&utm_medium=rss&utm_campaign=thailand-travel-market-profile Mon, 26 Aug 2024 08:32:26 +0000 https://the-outbox.com/?post_type=product&p=14532 Thailand Travel Market Profile is a report providing comprehensive overview of a Thai market’s traveler demographics, preferences, and travel behavior. Through rigorous research, insightful analysis, and informative data visualization, this report will provide actionable insights that can be leveraged by various stakeholders in the travel industry.

A Thailand travel market-focused report is designed to reveal who Thai Outbound travelers are. This is to provide valuable insights into a specific aspect of the Thai traveler profile.

Our report will equip your destination & business with:

  • Market Overview Analysis: Dive into the socio-economic shifts shaping Thailand travel industry.
  • Detailed Trip Characteristics: Uncover the key trends in Thailand outbound travel behaviors.
  • Actionable Traveler Insights: Gain a competitive edge with deep analysis of Thai traveler profiles, motivations, and market opportunities.

Click here to learn more about our Asia Travel Market Report Series

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]]> Bài viết Thailand Travel Market Profile đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> Taiwan Travel Market Profile https://the-outbox.com/product/taiwan-travel-market-profile/?utm_source=rss&utm_medium=rss&utm_campaign=taiwan-travel-market-profile Mon, 26 Aug 2024 08:23:41 +0000 https://the-outbox.com/?post_type=product&p=14529 Taiwan Travel Market Profile is a report providing comprehensive overview of a Taiwanese market’s traveler demographics, preferences, and travel behavior. Through rigorous research, insightful analysis, and informative data visualization, this report will provide actionable insights that can be leveraged by various stakeholders in the travel industry.

A Taiwan travel market-focused report is designed to reveal who Taiwanese Outbound travelers are. This is to provide valuable insights into a specific aspect of the Taiwanese traveler profile.

Our report will equip your destination & business with:

  • Market Overview Analysis: Dive into the socio-economic shifts shaping Taiwan travel industry.
  • Detailed Trip Characteristics: Uncover the key trends in Taiwan outbound travel behaviors.
  • Actionable Traveler Insights: Gain a competitive edge with deep analysis of Taiwanese traveler profiles, motivations, and market opportunities.

Click here to learn more about our Asia Travel Market Report Series

Bài viết Taiwan Travel Market Profile đã xuất hiện đầu tiên vào ngày The Outbox Company.

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