Top Destinations in the Red River Delta & Northeast Coast

The Red River Delta & Northeast Coast strengthened its position this summer, driven by growing interest in destinations that combine heritage, culture, and natural landscapes. 

Ninh Binh (+1.28 pp) was one of the strongest-performing destinations nationwide, while Quang Ninh (+0.76 pp) also posted notable gains. The strong performance of both destinations suggests that accessibility, cultural attractions, and scenic landscapes are becoming increasingly important drivers of summer travel decisions. 

Top Destinations in the Northern Midlands & Mountains

Demand for Vietnam’s mountain destinations remained broadly stable, reinforcing their growing role within the country’s domestic tourism landscape. 

Growth was concentrated in Son La (+1.23 pp) and Ha Giang (+0.64 pp), both of which continue to attract travelers seeking dramatic scenery, outdoor experiences, and a different pace from Vietnam’s more established tourism hubs. Their performance suggests that mountain destinations are continuing to benefit from demand for nature-oriented travel, particularly during the hotter summer months. 

Top Destinations in the Central Highlands

The Central Highlands emerged as one of the biggest success stories of Summer 2026, recording the second-largest regional increase after the North Central Coast.  

Much of this momentum came from Lam Dong, which recorded a remarkable gain of 2.90 pp—the largest increase among all destinations in the tracker. Its strong performance reinforces the appeal of highland destinations during the summer season and suggests that climate and environment are becoming increasingly influential factors in destination choice. 

Top Destinations in the North Central Coast

Hue (+1.88 pp) and Quang Binh (+0.95 pp) were the primary drivers of this momentum. Both destinations offer a combination of cultural and natural attractions, suggesting that travelers are increasingly drawn to destinations capable of delivering multiple experiences within a single trip. 

The region’s strong performance reflects growing demand for travel experiences that extend beyond traditional beach vacations and incorporate elements of heritage, exploration, and outdoor recreation. 

Top Destinations in the Southeast

The Southeast was among the few regions to record a decline this summer, reflecting the challenges of competing with destinations more closely associated with leisure travel during the peak holiday season. 

The region’s performance was heavily influenced by Ho Chi Minh City, which saw travel interest fall by 2.93 pp compared to last year. In contrast, Ba Ria – Vung Tau gained 0.87 pp, demonstrating that leisure-oriented destinations within the region continue to resonate with domestic travelers. The divergence highlights a broader seasonal preference for beach, nature, and recreational experiences over urban tourism during the summer months. 

Top Destinations in the Mekong Delta

The region’s appeal remains modest. While several destinations, including An Giang (+0.25 pp) and Ca Mau (+0.15 pp), improved their positions year-over-year, these gains were insufficient to offset broader softness across the region. 

Compared with destinations benefiting from cooler climates, beaches, or mountain scenery, the Mekong Delta faces a more challenging summer positioning. This suggests that future growth may depend on strengthening awareness of the region’s distinctive cultural, culinary, and river-based tourism experiences.