Lưu trữ Client Stories - The Outbox Company Outbox is a market intelligence company based in Vietnam, specializing in travel, hospitality, destination and tourism. Tue, 02 Dec 2025 09:43:25 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://the-outbox.com/wp-content/uploads/2022/08/cropped-Outbox_Logo_favicon-32x32.png Lưu trữ Client Stories - The Outbox Company 32 32 Ho Chi Minh City Pioneers Global Traveler Tracking with the HCMC Global Traveler Barometer 2025 https://the-outbox.com/ho-chi-minh-city-pioneers-global-traveler-tracking-with-the-hcmc-global-traveler-barometer-2025/?utm_source=rss&utm_medium=rss&utm_campaign=ho-chi-minh-city-pioneers-global-traveler-tracking-with-the-hcmc-global-traveler-barometer-2025 Tue, 29 Jul 2025 09:20:30 +0000 https://the-outbox.com/?p=16288 Bài viết Ho Chi Minh City Pioneers Global Traveler Tracking with the HCMC Global Traveler Barometer 2025 đã xuất hiện đầu tiên vào ngày The Outbox Company.

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The Ho Chi Minh City Tourism Promotion Center (HTPC), under the Department of Tourism, in strategic partnership with The Outbox Company, proudly announces the launch of the HCMC Global Traveler Barometer (HCMC GTB). This groundbreaking initiative applies advanced travel market data technology to forecast and monitor key international visitor markets for Vietnam. It marks a major leap in leveraging traveler data to enhance destination marketing and solidifies Ho Chi Minh City as the first locality in Vietnam to develop a dedicated system for tracking and forecasting its target markets.

Data-Powered Strategy for Sustainable Growth

The primary aim of this collaboration is to optimize Ho Chi Minh City’s tourism marketing and promotion activities, while fostering sustainable growth for the destination on a data-driven foundation. The HCMC GTB focuses on forecasting travel demand and readiness from top international markets. In addition, the system will provide regular updates on traveler behavior and preferences, and objectively measure Ho Chi Minh City’s destination image in the eyes of international visitors.

This crucial data resource will play a pivotal role in guiding strategic decisions, improving competitiveness, and reinforcing Ho Chi Minh City’s position as a leading, innovative tourism hub in Vietnam.

HCMC GTB 2025: A Comprehensive Traveler Intelligence Platform

Designed as a comprehensive, annual traveler intelligence system for the city’s tourism industry, HCMC GTB will initially track data from 13 top visitor markets, including Korea, Japan, Australia, China, Europe, the US-Canada, and Southeast Asia. This advanced platform equips the city’s tourism authorities and businesses with deep insights into target markets, including:

  • Forecasting demand and travel intentions to Ho Chi Minh City.
  • Monitoring shifts in travel behavior.
  • Measuring and comparing destination brand image and marketing performance against regional competitors.

Insights are gathered through surveys of target travelers at the pre-trip stage and presented via concrete performance indicators. These are analyzed with advanced data analytics models and updated biannually. This approach enhances the city’s ability to understand and forecast global tourism trends, enabling effective and strategic tourism development.

Voices from the Partnership

Ms. Nguyen Cam Tu, Director of the Ho Chi Minh City Tourism Promotion Center, stated: “Digital transformation through data application is a crucial step, especially in today’s fast-changing market. Pioneering the implementation of an international traveler tracking and forecasting system reaffirms Ho Chi Minh City’s position post-integration and reflects our commitment to continuous innovation in tourism management and development. We believe that our partnership with The Outbox Company will help strengthen our competitiveness and elevate our destination image in the region.”

Mr. Dang Manh Phuoc, CEO of The Outbox Company, added: “We are honored to be selected as HTPC’s strategic partner in implementing the HCMC Global Traveler Barometer. With our expertise in market research and tourism data analytics across Asia, we are committed to delivering a successful project that boosts the city’s competitiveness. This project also reinforces The Outbox Company’s mission as a pioneering tourism data startup in Asia, working alongside destinations and tourism authorities in Vietnam to integrate market research and traveler data into tourism operations and marketing.”

About the Partners

Ho Chi Minh City Tourism Promotion Center (HTPC) is a unit under the Department of Tourism of Ho Chi Minh City. It leads the implementation of tourism promotion and marketing activities, contributing to positioning the city’s tourism brand globally.

The Outbox Company is a leading market research and traveler analytics company in Vietnam, operating across Asia in the hospitality and tourism sectors. With deep understanding of regional travelers, Outbox provides comprehensive and customized data solutions to help destinations and tourism businesses effectively connect with their target audiences. As a trusted partner, Outbox supports digital transformation journeys towards a smarter future for Asian tourism.

For more information:

Bài viết Ho Chi Minh City Pioneers Global Traveler Tracking with the HCMC Global Traveler Barometer 2025 đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> DANANG – Shift in Korean Tourist Flow for Danang https://the-outbox.com/danang-shift-in-korean-tourist-flow/?utm_source=rss&utm_medium=rss&utm_campaign=danang-shift-in-korean-tourist-flow Mon, 29 Jul 2024 15:55:06 +0000 https://the-outbox.com/?p=14311 Bài viết DANANG – Shift in Korean Tourist Flow for Danang đã xuất hiện đầu tiên vào ngày The Outbox Company.

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Danang Tourism Promotion Center

Shift in Korean Tourist Flow for Danang

Year: 2023 – 2024

Challenge

In late 2023, Danang faced the pressure of concerns about a decline in the number of international visitors to the city, especially the question of whether or not there was a shift in the Korean tourist market away from the city.

Danang FantastiCity need to do a comprehensive research to assess the Korean tourist market for Danang and to understand future trends in Korean tourist flows to provide a basis for Danang to develop appropriate solutions.

Approach

Within the framework of the project, based on a comprehensive analysis of outbound travel Korean market data and especially based on a direct survey of Koreans who plan to travel abroad in the next 12 months, Outbox has provided a detailed report analyzing the characteristics of the tourist flow, changes in the proportion of visitors to popular destinations, and the trend of Korean tourist arrivals to Vietnam and Danang.

In addition, our team also detailed the trends in choosing overseas tourist destinations in the near future, the factors affecting the choice of outbound destinations, and the image of Danang as seen by Korean tourists.

Insight

Based on the research, we forecast that Korea will continue to be the most important market for Danang tourism in 2024, the number of Korean visitors to the city will soon reach a positive recovery level, and we recommend that Danang continue to maintain preferential policies for communication towards this market in the short term to ensure the scale of its contribution.

As a result, after the first six months of 2024, statistical data shows that the number of Korean visitors to Da Nang has equaled the entire year of 2023 and continues to hold its position as the city's largest market, accounting for approximately 40% of total international tourist arrivals.

Bài viết DANANG – Shift in Korean Tourist Flow for Danang đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> DANANG – Measure the travel sentiment of the target market https://the-outbox.com/danang-measure-the-travel-sentiment-of-the-target-market/?utm_source=rss&utm_medium=rss&utm_campaign=danang-measure-the-travel-sentiment-of-the-target-market https://the-outbox.com/danang-measure-the-travel-sentiment-of-the-target-market/#respond Thu, 19 Jan 2023 07:08:06 +0000 https://the-outbox.com/?p=7761 Bài viết DANANG – Measure the travel sentiment of the target market đã xuất hiện đầu tiên vào ngày The Outbox Company.

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Danang Promotion Center

Measure the travel sentiment of the target market

Year: 2021

Challenge

After more than a year of shutting down international tourism due to the effects of COVID-19, Da Nang tourism had to quickly build a connection plan and promote the return of international tourism in time and proactively in the new normal. Shortages of industry information as well as huge changes in tourist behavior after a long hiatus were major challenges that Danang tourism would have to face.

Approach

We supported Da Nang to solve the problem of international market recovery by researching the return route of international visitors to Da Nang based on indicators of disease situation and travel sentiment level, as well as identifying changes in tourism behavior of key and potential markets through data analysis and face-to-face surveys of more than 5300 visitors from the target market over a month.

Insight

Based on the research’s result, Outbox's expert team proposed a comprehensive international recovery scenario and behavioral information of the target market. Da Nang used the recovery scenario as the basis for communication plans to promote international visitor markets, accurately and effectively reaching target markets. That helped Da Nang become one of the most effective localities to restore international tourism in Vietnam.

Bài viết DANANG – Measure the travel sentiment of the target market đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> https://the-outbox.com/danang-measure-the-travel-sentiment-of-the-target-market/feed/ 0 SINGAPORE – Exploration of Vietnam’s Business Outbound Market https://the-outbox.com/singapore-exploration-of-vietnams-business-outbound-market-2/?utm_source=rss&utm_medium=rss&utm_campaign=singapore-exploration-of-vietnams-business-outbound-market-2 https://the-outbox.com/singapore-exploration-of-vietnams-business-outbound-market-2/#respond Thu, 19 Jan 2023 03:18:51 +0000 https://the-outbox.com/?p=7596 Bài viết SINGAPORE – Exploration of Vietnam’s Business Outbound Market đã xuất hiện đầu tiên vào ngày The Outbox Company.

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Singapore Tourism Board

Exploration of Vietnam’s Business Outbound Market

Year: 2021

Challenge

Vietnam was considered one of the largest and fastest growing outbound markets in the region. In an effort to attract the Vietnamese tourist market after COVID-19, Singapore aimed to promote the market segment of Vietnam’s MICE Tourism. Different from the leisure segments, the customer profile of Business Travel and Meetings, Incentive Travel, Conventions and Exhibitions (BTMICE) was completely different from travel motivations to service demand behaviors at the destination. The Singapore Tourism Board needed to thoroughly understand those characteristics of Vietnam’s business outbound market to refresh their image.

Approach

With the goal of helping the Singapore Tourism Board fully and clearly understand the segment of Vietnam’s outbound business travel, we conducted a comprehensive survey of600 BTMICE Vietnamese guests in the target age group, who had an intention for an outbound MICE trip. This helped to identify potential customer segments, factors affecting the destination selection process and traveler behavior of the market as a foundation for Singapore to develop appropriate approaches.

Insight

The results obtained from the survey helped to clearly define the segments of Vietnam's private business outbound travel, and the trend of destination choice, the factors affecting the decision-making journey as well as the level of travel destination image perception of each segment. The research also explored and perfected the portrait of Vietnam’s private business outbound travel.

Bài viết SINGAPORE – Exploration of Vietnam’s Business Outbound Market đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> https://the-outbox.com/singapore-exploration-of-vietnams-business-outbound-market-2/feed/ 0 TAIWAN – Exploring Taiwan destination image among Vietnamese travelers https://the-outbox.com/taiwan-exploring-taiwan-destination-image-among-vietnamese-traveler/?utm_source=rss&utm_medium=rss&utm_campaign=taiwan-exploring-taiwan-destination-image-among-vietnamese-traveler https://the-outbox.com/taiwan-exploring-taiwan-destination-image-among-vietnamese-traveler/#respond Thu, 19 Jan 2023 03:16:26 +0000 https://the-outbox.com/?p=7599 Bài viết TAIWAN – Exploring Taiwan destination image among Vietnamese travelers đã xuất hiện đầu tiên vào ngày The Outbox Company.

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Taiwan Tourism Bureau

TAIWAN – Exploring Taiwan destination image among Vietnamese travelers

Year: 2020

Challenge

The number of Vietnamese travelers to Taiwan tripled from 146,000 visitors in 2015 to 490,000 visitors in 2019. Statistical data also shows that Taiwan is one of the top destinations of the Vietnamese tourism market. Along with the growth in the number of visitors, Taiwan will face pressure to maintain the attractiveness of the destination to the market, and attract the return of tourists who have visited Taiwan, thereby maintaining a stable growth for the market. To solve that problem, capturing visitors' perception of the destination image about Taiwan is identified as a fundamental mission to help the Taiwan Tourism Bureau develop communication strategies effectively, and diversify the products to meet the needs of the target market.

Approach

Through focus group interviews, we studied Vietnamese tourists' perception of the destination image of Taiwan by qualitative research method. More than 30 tourists, who have traveled to Taiwan in the last 2-3 years and live in three big cities (Hanoi, Ho Chi Minh City, and Da Nang), were selected to participate in the survey with Outbox's research team. Through focused open interviews, we explored the Vietnamese tourists’ opinions about their actual travel experiences in Taiwan, tourists' motivations and expectations about tourism to Taiwan, etc.; thereby building a complete picture of the Taiwan destination image in the eyes of Vietnamese tourists.

Insight

By applying the Echtner & Ritchie (1991) model as the basis of analysis, Outbox's research team provided a complete Taiwan destination image for the Vietnamese market; which identifies the most impressive places and activities in Taiwan for Vietnamese tourists, and their responses to the environment and service quality of Taiwanese tourism. On the basis of the data matrix obtained through survey and analysis, the Taiwan Tourism Bureau can clearly identify the positive images that need to be maintained and promoted, the limitations that need to be overcome soon, and especially new images that can be created to enhance the attractiveness of the destination and attract tourists.

Bài viết TAIWAN – Exploring Taiwan destination image among Vietnamese travelers đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> https://the-outbox.com/taiwan-exploring-taiwan-destination-image-among-vietnamese-traveler/feed/ 0 TAIWAN – Unlocking Vietnamese outbound customer profile https://the-outbox.com/taiwan-unlocking-vietnamese-outbound-customer-profile/?utm_source=rss&utm_medium=rss&utm_campaign=taiwan-unlocking-vietnamese-outbound-customer-profile https://the-outbox.com/taiwan-unlocking-vietnamese-outbound-customer-profile/#respond Thu, 19 Jan 2023 03:12:28 +0000 https://the-outbox.com/?p=7593 Bài viết TAIWAN – Unlocking Vietnamese outbound customer profile đã xuất hiện đầu tiên vào ngày The Outbox Company.

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Taiwan Tourism Bureau

TAIWAN – Unlocking Vietnamese outbound customer profile

Year: 2020

Challenge

Vietnam is considered a potential outbound market and has the leading growth rate in the region. In an effort to become the choice of Vietnamese tourists, the destinations, including Taiwan, have deployed various communication solutions and products to meet the needs of the Vietnamese tourist market. However, the problem is the ability to develop effective solutions for a very new and constantly changing market like Vietnam. To achieve the goal, destinations need a comprehensive and in-depth look about the market portrait through regular measurement surveys.

Approach

To provide the Taiwan Tourism Bureau with information and data on the market characteristics and outbound travel behaviors of Vietnamese tourists, Outbox conducted a quantitative survey of more than 1,000 Vietnamese tourists, who made at least one trip abroad during the year or plan to travel abroad within the next 12 months.

Insight

The survey results of more than 1,000 Vietnamese tourists categorized into age groups were analyzed and provided to Taiwan by our research team. It clearly defines the general characteristics of Vietnam's outbound market as well as the specific characteristics of each generation with important information on destination selection, decision-making journey, travel behavior before-during and post-trip,… These insights, combined with the statistics of Vietnamese visitors to Taiwan by the Taiwan Tourism Bureau, helped to clearly outline the target segments of Vietnam's outbound market for Taiwan tourism.

Bài viết TAIWAN – Unlocking Vietnamese outbound customer profile đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> https://the-outbox.com/taiwan-unlocking-vietnamese-outbound-customer-profile/feed/ 0 HCMC DOT – Building a portrait of the top 10 international key markets coming to HCMC https://the-outbox.com/hcmc-dot-building-a-portrait-of-the-top-10-international-key-markets-coming-to-hcmc/?utm_source=rss&utm_medium=rss&utm_campaign=hcmc-dot-building-a-portrait-of-the-top-10-international-key-markets-coming-to-hcmc https://the-outbox.com/hcmc-dot-building-a-portrait-of-the-top-10-international-key-markets-coming-to-hcmc/#respond Thu, 19 Jan 2023 03:07:30 +0000 https://the-outbox.com/?p=7590 Bài viết HCMC DOT – Building a portrait of the top 10 international key markets coming to HCMC đã xuất hiện đầu tiên vào ngày The Outbox Company.

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Ho Chi Minh City Department of Tourism (HCMC DOT)

Building a portrait of the top 10 international key markets coming to HCMC

Year: 2019

Challenge

Ho Chi Minh City is the largest tourist destination with the total number of international visitors always accounting for a high proportion compared to Vietnam. However, tourism in Ho Chi Minh City is increasingly being rivaled from other domestic and regional destinations in attracting tourists. Besides, tourism in Ho Chi Minh City also faces many challenges in extending the length of stay and increasing the spending level of tourists; thereby improving the efficiency of local tourism activities. Although it has actively implemented many new solutions for product development and communication, the tourism industry in Ho Chi Minh City has not yet achieved the expectation.

One of the reasons analyzed is the lack of information on customer profile and behaviors of the tourist market to Ho Chi Minh City, especially for the group of 10 key markets (accounting for more than 70% of the total number of visitors). That causes the proposed solutions to not meet the tourists’ needs. Therefore, building a customer profile for 10 key markets to travel to Ho Chi Minh City is identified as an important mission as the foundation for Ho Chi Minh City's longer-term strategies.

Approach

The goal was to build a complete data system on customer profiles of the top 10 important destinations for Ho Chi Minh City (HCMC). Outbox's research team worked closely with HCMC DOT to conduct a survey study directly over 4000 tourists from 10 target markets, who traveled to Ho Chi Minh City at Tan Son Nhat airport in 2 consecutive months. In combination of more than 15 in-depth interviews with representatives of local travel suppliers, we determined as accurately as possible the traveler profile and travel behavior characteristics of market groups for HCMC.

Insight

Research results from visitor survey data combined with analytical information from service providers have drawn a complete portrait of the key markets of Ho Chi Minh City tourism with destination-related differentiation. Based on the market profile information, the tourism industry of Ho Chi Minh City can develop communication plans as well as provide suitable products.

Bài viết HCMC DOT – Building a portrait of the top 10 international key markets coming to HCMC đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> https://the-outbox.com/hcmc-dot-building-a-portrait-of-the-top-10-international-key-markets-coming-to-hcmc/feed/ 0 HSG – Measure the perception level of the target travelers about the idea of ​​a tourist resort investment project https://the-outbox.com/hsg-measure-the-perception-level-of-the-target-travelers-about-the-idea-of-a-tourist-resort-investment-project/?utm_source=rss&utm_medium=rss&utm_campaign=hsg-measure-the-perception-level-of-the-target-travelers-about-the-idea-of-a-tourist-resort-investment-project https://the-outbox.com/hsg-measure-the-perception-level-of-the-target-travelers-about-the-idea-of-a-tourist-resort-investment-project/#respond Thu, 19 Jan 2023 03:00:51 +0000 https://the-outbox.com/?p=7587 Bài viết HSG – Measure the perception level of the target travelers about the idea of ​​a tourist resort investment project đã xuất hiện đầu tiên vào ngày The Outbox Company.

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HSG – Measure the perception level of the target travelers about the idea of ​​a tourist resort investment project

Year: 2022

Challenge

HSG invested in a complex tourist area project with a different product model in a famous tourist destination. However, this place had some limitations in terms of accessibility and strong existing competitors. HSG needed to ensure the investment efficiency of the project while the product idea of the resort is brand new. There was no competitor with a similar model to compare.

Approach

To address that requirement of HSG, Outbox measured the perception level of project ideas of target market segments. We organized more than 20 focus group discussions with 120 participants representing different market segments at 4 locations, where key markets of the project were. The entire project idea was organized by Outbox's expert team into specific product groups to suit the tastes of each market segment. Based on that, the project's potential clients provided detailed evaluations of the product idea according to a set discussion framework.

Insight

Content data obtained from interviews with potential customers, after being analyzed, not only provide HSG with specific perception levels of different customer segments in other geographical regions on each group of product ideas and the project as a whole. It also provides customer expectations for the project. Based on that, HSG has identified the investment, the risk barriers that prevent visitors from coming to the project before implementing, the important unique selling points (USPs) that determine the expectations of the potential customers and the level of interest, customer interest on each product idea. Based on this analysis, HSG's team made appropriate adjustments in the investment plan to keep up with the needs of the market; thereby optimizing project investment efficiency.

Bài viết HSG – Measure the perception level of the target travelers about the idea of ​​a tourist resort investment project đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> https://the-outbox.com/hsg-measure-the-perception-level-of-the-target-travelers-about-the-idea-of-a-tourist-resort-investment-project/feed/ 0 SINGAPORE – Shaping the customer journey of Vietnam incentive outbound travel https://the-outbox.com/singapore-shaping-the-customer-journey-of-vietnam-incentive-outbound-travel/?utm_source=rss&utm_medium=rss&utm_campaign=singapore-shaping-the-customer-journey-of-vietnam-incentive-outbound-travel https://the-outbox.com/singapore-shaping-the-customer-journey-of-vietnam-incentive-outbound-travel/#respond Thu, 19 Jan 2023 02:55:52 +0000 https://the-outbox.com/?p=7585 Bài viết SINGAPORE – Shaping the customer journey of Vietnam incentive outbound travel đã xuất hiện đầu tiên vào ngày The Outbox Company.

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Singapore Tourism Board (STB)

SINGAPORE – Shaping the customer journey of Vietnam incentive outbound travel

Year: 2022

Challenge

Thanks to the outstanding development of the economy in recent years, the demand for Vietnam’s incentive tourism market has grown significantly. Incentive travelers are also an important market that the Singapore Tourism Board desires to move to a new stage. However, the segment of corporate incentive customers in Vietnam is a special segment, as the service decision makers are completely different from service users. Therefore, the question is how to effectively reach and exploit this specific audience as well as identify the key points in the decision-making journey of the target customer segments.

Approach

With the goal of helping the Singapore Tourism Board identify the buying journey and experience of Vietnam's outbound incentive travel, based on the specific characteristics of the Vietnamese incentive market, we have determined to model the journey of Vietnamese customers through in-depth interviews (IDIs) with representatives of large travel businesses that are directly exploiting the outbound incentive market.

Insight

The data collection is based on the synthesis of the content from the in-depth interviews with businesses directly serving the incentive travel market. The result has helped Outbox's expert team to provide Singapore Tourism Board a comprehensive picture of the potential customer market segments, the process of organizing promotional trips for each, the factors affecting the destination choice or trip of each segment and typical characteristics of a promotional trip of the Vietnamese tourist market. All serve as a solid foundation for the Singapore Tourism Board to develop approach strategies and optimize the customer experience to create distinct competitive advantages.

Outbox’s experts also made a conclusion and identified the Khanh Hoa’s accommodation market with forecasts about their future opportunities and risks in general.

Bài viết SINGAPORE – Shaping the customer journey of Vietnam incentive outbound travel đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> https://the-outbox.com/singapore-shaping-the-customer-journey-of-vietnam-incentive-outbound-travel/feed/ 0 KHANH HOA – Evaluation of the tourism supply chain for accommodation in Khanh Hoa for Nha Trang Bay Investment Group https://the-outbox.com/khanh-hoa-evaluation-of-the-tourism-supply-chain-for-accommodation-in-khanh-hoa-for-nha-trang-bay-investment-group/?utm_source=rss&utm_medium=rss&utm_campaign=khanh-hoa-evaluation-of-the-tourism-supply-chain-for-accommodation-in-khanh-hoa-for-nha-trang-bay-investment-group https://the-outbox.com/khanh-hoa-evaluation-of-the-tourism-supply-chain-for-accommodation-in-khanh-hoa-for-nha-trang-bay-investment-group/#respond Wed, 18 Jan 2023 10:17:20 +0000 https://the-outbox.com/?p=7576 Bài viết KHANH HOA – Evaluation of the tourism supply chain for accommodation in Khanh Hoa for Nha Trang Bay Investment Group đã xuất hiện đầu tiên vào ngày The Outbox Company.

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Vinh Nha Trang

KHANH HOA – Evaluation of the tourism supply chain for accommodation in Khanh Hoa for Nha Trang Bay Investment Group

Year: 2020

Challenge

Khanh Hoa was one of the most attractive destinations in Vietnam in the period 2015-2019 with the growth rate of accommodation gradually increasing over the years from 611 hotels and resorts in 2015 to 1082 establishments in 2019, distributed independently in three different regions. However, besides the growth in number, the supply-demand relationship of accommodation in Khanh Hoa showed signs of imbalance, as the number of guests per accommodation establishment decreased, which led to the reduced average occupancy of the whole hotel system. To ensure the effectiveness of investment and accommodation business in the special local situation, Vinh Nha Trang Investment Group needed to have an overview and in-depth view of the entire accommodation system in Khanh Hoa in both aspects of accommodation supply and tourism demand, as well as the correlation of these two components.

Approach

Outbox conducted a comprehensive research to fully consider the local aspects and specific characteristics of the accommodation model in Khanh Hoa, analyzing the relationship between supply and demand of the local accommodation industry, determining the characteristics and size of the Khanh Hoa accommodation market through distribution area, segmentation status and competition level by type of accommodation. An in-depth interview (IDI) survey of more than 10 General Managers from hotels representing the segments was also conducted to complete the study.

Insight

After more than two months of conducting the study, the data collection helped us to clearly define the outstanding features of the Khanh Hoa accommodation market. They included the current supply and demand picture, the detailed characteristics of the segments, which successfully shaped the local accommodation supply value chain; thereby providing the departments of Nha Trang Bay Investment Group a solid basis for building the right investment and business strategy in Khanh Hoa in the future.
Outbox’s experts also made a conclusion and identified the Khanh Hoa’s accommodation market with forecasts about their future opportunities and risks in general.

Bài viết KHANH HOA – Evaluation of the tourism supply chain for accommodation in Khanh Hoa for Nha Trang Bay Investment Group đã xuất hiện đầu tiên vào ngày The Outbox Company.

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