Ho Chi Minh City Department of Tourism (HCMC DOT)
Building a portrait of the top 10 international key markets coming to HCMC
One of the reasons analyzed is the lack of information on customer profile and behaviors of the tourist market to Ho Chi Minh City, especially for the group of 10 key markets (accounting for more than 70% of the total number of visitors). That causes the proposed solutions to not meet the tourists’ needs. Therefore, building a customer profile for 10 key markets to travel to Ho Chi Minh City is identified as an important mission as the foundation for Ho Chi Minh City's longer-term strategies.