Lưu trữ Market Profiling - The Outbox Company Outbox is a market intelligence company based in Vietnam, specializing in travel, hospitality, destination and tourism. Sun, 29 Jan 2023 15:13:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://the-outbox.com/wp-content/uploads/2022/08/cropped-Outbox_Logo_favicon-32x32.png Lưu trữ Market Profiling - The Outbox Company 32 32 TAIWAN – Unlocking Vietnamese outbound customer profile https://the-outbox.com/taiwan-unlocking-vietnamese-outbound-customer-profile/?utm_source=rss&utm_medium=rss&utm_campaign=taiwan-unlocking-vietnamese-outbound-customer-profile https://the-outbox.com/taiwan-unlocking-vietnamese-outbound-customer-profile/#respond Thu, 19 Jan 2023 03:12:28 +0000 https://the-outbox.com/?p=7593 Bài viết TAIWAN – Unlocking Vietnamese outbound customer profile đã xuất hiện đầu tiên vào ngày The Outbox Company.

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Taiwan Tourism Bureau

TAIWAN – Unlocking Vietnamese outbound customer profile

Year: 2020

Challenge

Vietnam is considered a potential outbound market and has the leading growth rate in the region. In an effort to become the choice of Vietnamese tourists, the destinations, including Taiwan, have deployed various communication solutions and products to meet the needs of the Vietnamese tourist market. However, the problem is the ability to develop effective solutions for a very new and constantly changing market like Vietnam. To achieve the goal, destinations need a comprehensive and in-depth look about the market portrait through regular measurement surveys.

Approach

To provide the Taiwan Tourism Bureau with information and data on the market characteristics and outbound travel behaviors of Vietnamese tourists, Outbox conducted a quantitative survey of more than 1,000 Vietnamese tourists, who made at least one trip abroad during the year or plan to travel abroad within the next 12 months.

Insight

The survey results of more than 1,000 Vietnamese tourists categorized into age groups were analyzed and provided to Taiwan by our research team. It clearly defines the general characteristics of Vietnam's outbound market as well as the specific characteristics of each generation with important information on destination selection, decision-making journey, travel behavior before-during and post-trip,… These insights, combined with the statistics of Vietnamese visitors to Taiwan by the Taiwan Tourism Bureau, helped to clearly outline the target segments of Vietnam's outbound market for Taiwan tourism.

Bài viết TAIWAN – Unlocking Vietnamese outbound customer profile đã xuất hiện đầu tiên vào ngày The Outbox Company.

]]> https://the-outbox.com/taiwan-unlocking-vietnamese-outbound-customer-profile/feed/ 0 HCMC DOT – Building a portrait of the top 10 international key markets coming to HCMC https://the-outbox.com/hcmc-dot-building-a-portrait-of-the-top-10-international-key-markets-coming-to-hcmc/?utm_source=rss&utm_medium=rss&utm_campaign=hcmc-dot-building-a-portrait-of-the-top-10-international-key-markets-coming-to-hcmc https://the-outbox.com/hcmc-dot-building-a-portrait-of-the-top-10-international-key-markets-coming-to-hcmc/#respond Thu, 19 Jan 2023 03:07:30 +0000 https://the-outbox.com/?p=7590 Bài viết HCMC DOT – Building a portrait of the top 10 international key markets coming to HCMC đã xuất hiện đầu tiên vào ngày The Outbox Company.

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Ho Chi Minh City Department of Tourism (HCMC DOT)

Building a portrait of the top 10 international key markets coming to HCMC

Year: 2019

Challenge

Ho Chi Minh City is the largest tourist destination with the total number of international visitors always accounting for a high proportion compared to Vietnam. However, tourism in Ho Chi Minh City is increasingly being rivaled from other domestic and regional destinations in attracting tourists. Besides, tourism in Ho Chi Minh City also faces many challenges in extending the length of stay and increasing the spending level of tourists; thereby improving the efficiency of local tourism activities. Although it has actively implemented many new solutions for product development and communication, the tourism industry in Ho Chi Minh City has not yet achieved the expectation.

One of the reasons analyzed is the lack of information on customer profile and behaviors of the tourist market to Ho Chi Minh City, especially for the group of 10 key markets (accounting for more than 70% of the total number of visitors). That causes the proposed solutions to not meet the tourists’ needs. Therefore, building a customer profile for 10 key markets to travel to Ho Chi Minh City is identified as an important mission as the foundation for Ho Chi Minh City's longer-term strategies.

Approach

The goal was to build a complete data system on customer profiles of the top 10 important destinations for Ho Chi Minh City (HCMC). Outbox's research team worked closely with HCMC DOT to conduct a survey study directly over 4000 tourists from 10 target markets, who traveled to Ho Chi Minh City at Tan Son Nhat airport in 2 consecutive months. In combination of more than 15 in-depth interviews with representatives of local travel suppliers, we determined as accurately as possible the traveler profile and travel behavior characteristics of market groups for HCMC.

Insight

Research results from visitor survey data combined with analytical information from service providers have drawn a complete portrait of the key markets of Ho Chi Minh City tourism with destination-related differentiation. Based on the market profile information, the tourism industry of Ho Chi Minh City can develop communication plans as well as provide suitable products.

Bài viết HCMC DOT – Building a portrait of the top 10 international key markets coming to HCMC đã xuất hiện đầu tiên vào ngày The Outbox Company.

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