From the most primitive tools, people have improved their research methods to help them easier to understand the market and customers over time. As a result, they can develop their products/services and improve their business efficiency and competitiveness. Today, market researchers have a tool kit including desk research, telephone interviews, face-to-face interviews, self-completion questionnaires, focus…
Many people are confusing the use of these words: reporting, analysis, and insight. This article hopes to shed light on the three terms. Reporting Reporting is the first step of working with data. It is the process of organizing data into informational summaries in order to keep track or monitor if the campaign is effective.…
Following the rebrand journey and the new release of the latest Outbox Insight report “How Vietnamese are reconnecting with outbound travel?,” The Outbox Company (referred to as Outbox) will focus mainly on the keywords “data” and “insight” in their activities. These two concepts are sometimes confused or misunderstood. Known as an industry expert with many…