Lưu trữ The Outbox Company - The Outbox Company Outbox is a market intelligence company based in Vietnam, specializing in travel, hospitality, destination and tourism. Thu, 07 May 2026 02:36:02 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 https://the-outbox.com/wp-content/uploads/2022/08/cropped-Outbox_Logo_favicon-32x32.png Lưu trữ The Outbox Company - The Outbox Company 32 32 Vietnam Tourism Outlook 2023 https://the-outbox.com/product/vietnam-tourism-outlook-2023/?utm_source=rss&utm_medium=rss&utm_campaign=vietnam-tourism-outlook-2023 https://the-outbox.com/product/vietnam-tourism-outlook-2023/#respond Tue, 28 Mar 2023 06:21:29 +0000 https://the-outbox.com/?post_type=product&p=8899 The pandemic crisis has paralyzed the tourism of many countries in the world during the period 2020 - 2021, so many countries in the world, including Vietnam, are not only expecting a positive recovery in 2022. After two long years of the pandemic and the first year of the recovery process, the response of the government in general and businesses in particular shows that the market and authorities are learning to deal with the pandemic and adapt to the 'new' normal. As a result, domestic and international tourism in Vietnam experienced a significant recovery in 2022 from the historic low recorded in 2021. 

The Vietnam Tourism Outlook Report summarizes the big picture of Vietnam's domestic and foreign tourism in 2022, A YEAR OF AN EXCITING BUT CAUTIOUS TOURISM RESTART. With the data and insights from the report, Outbox aims to find some important insights to help businesses have more pieces in the journey of understanding customer insights.  

According to research data from the Vietnam Tourism Outlook Report, travel agencies and tourism destinations gain a panoramic view and a better understanding of tourists' behavior to create new experiences - an extraordinary experience for products and services provided to tourists. And above all, timely prepare better plans, and make appropriate decisions to develop business for business in the bustling summer tourism period of 2023. 

Language: English

What you will learn from this report

  1. The lookback - Overview of Vietnam’s tourism industry 2022 
  2. Travel trends for 2023
  3. Market recovery prediction 2023

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]]> https://the-outbox.com/product/vietnam-tourism-outlook-2023/feed/ 0 Vietnam Outbound Travel 2022 https://the-outbox.com/product/vietnam-outbound-travel-2022/?utm_source=rss&utm_medium=rss&utm_campaign=vietnam-outbound-travel-2022 https://the-outbox.com/product/vietnam-outbound-travel-2022/#respond Tue, 29 Nov 2022 06:15:53 +0000 https://the-outbox.com/?post_type=product&p=6221 The COVID-19 pandemic brings Vietnam outbound travel to a standstill. As this unpreceded situation happened, it not only severely hit the tourism industry, but also caused a sudden shock in the traveler’s community. The recovery in outbound tourism follows a weak 2020 and 2021, where lower traveler confidence and strict COVID-19 measures saw numbers shrink to a fraction of what they were in 2019. However, with restrictions now eased, and confidence returning, projections for 2022 and beyond are much brighter.

Vietnam Outbound Travel Insight Report investigates pre-trip travel preferences, planning behavior, spending behavior, and especially overseas travel behaviors of Vietnamese tourists post-COVID-19. With those data and insights from the report, Outbox aims to explore some of the latest changes in overseas travel behaviors of Vietnamese tourists post-COVID-19 by the recent survey conducted among 900 samples of adults with average age distribution from 18 - 55 who traveled overseas in the last nine months.

From there, travel businesses and tourist destinations can have the basis and understanding of the Vietnamese Outbound Traveller behavior when resuming tourism activities in 2023, and preparing, making smarter decisions for the upcoming summer tourist season to grow your business.

What you will learn from this report
Vietnam Outbound Travel Insight Report has 4 main groups:
1. Unprecedented Pent-Up Demand Drives Outbound travel recovering faster than forecast
2. How Vietnamese Travelers reconnected with Outbound Travel
3. Where did the Vietnamese Outbound Travel before and after Covid
4. What will the Post-COVID Vietnamese Outbound Travel look like

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]]> https://the-outbox.com/product/vietnam-outbound-travel-2022/feed/ 0 Vietnamese Travel Behavior – Tet 2022 https://the-outbox.com/product/vietnamese-travel-behavior-tet-2022/?utm_source=rss&utm_medium=rss&utm_campaign=vietnamese-travel-behavior-tet-2022 https://the-outbox.com/product/vietnamese-travel-behavior-tet-2022/#respond Sat, 23 Apr 2022 03:07:38 +0000 https://the-outbox.com/?post_type=product&p=4652 Vietnamese Travel Behavior Tet 2022 report is the first module in Vietnam Travel Tracker research conducted in March 2022, focusing on investigating pre-trip travel preference, planning and booking behavior, and spending behavior of Vietnamese travelers.

With those data and insights from the report, Outbox aims to provide an overview of Vietnamese travelers, especially their travel behavior during the peak Tet tourist season. From there, travel businesses and tourist destinations can have the basis as well as the understanding of the Vietnamese’ travel behavior when resuming tourism activities in 2022, and preparing for the upcoming summer tourist season.

Language: English

What you will learn from this report

Vietnam Travel Behavior Tet 2022 report has 3 main groups:

1. Travel preference
2. Planning and booking behavior
3. In-destination travel behavior

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]]> https://the-outbox.com/product/vietnamese-travel-behavior-tet-2022/feed/ 0 Vietnamese travel sentiment report https://the-outbox.com/product/vietnamese-travel-sentiment-report-2/?utm_source=rss&utm_medium=rss&utm_campaign=vietnamese-travel-sentiment-report-2 Sat, 22 Jan 2022 01:26:43 +0000 https://the-outbox.com/?post_type=product&p=4259 Reality has shown that, under the impact of Covid-19, the perception and behaviour of travellers have changed over time to adapt and build the “new normal” in all activities in life. These changes take place in short and continuous cycles following the evolution of the pandemic, therefore, tracking changes in behaviour and mindset of travellers over time helps businesses in the industry better understand the changes and readiness of travellers in this new normal period.

Realising the importance of traveler’s sentiment index for the return of travel, Outbox conducted the report “Vietnamese Travel Sentiment” to analyse the changes in the readiness and perception of Vietnamese travellers towards traveling activities after a long pause as well as the travellers profile of different generations.

With the new brand positioning focusing on optimal and authentic data analysis and research solutions, we believe that often tracking the index about the change of both travellers and businesses will become the important trends for the tourism industry in the path of rebound more sustainable in the future.

Language: English

What you will learn from this report

  1. Vietnamese travellers profile in the next new normal
  2. Vietnamese Travel Sentiment

Bài viết Vietnamese travel sentiment report đã xuất hiện đầu tiên vào ngày The Outbox Company.

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]]> Insight Snapshot Vietnamese Travel Behaviors – Summer 2021 https://the-outbox.com/product/vietnamese-travel-behavior-summer2021/?utm_source=rss&utm_medium=rss&utm_campaign=vietnamese-travel-behavior-summer2021 Mon, 30 Aug 2021 01:34:22 +0000 https://the-outbox.com/?post_type=product&p=4260 Vietnam Tourism Trends 2021 report is published by The Outbox Company - a pioneer research & consulting firm specialized in tourism and hospitality in Vietnam.

Insight Snapshot "Vietnamese Travel Behaviors - Summer 2021” will help readers to:

1. Understand travelers’ behaviors at each time: before, during, and after traveling.
2. Find out the decisive factors of traveling which divided by each Gens (X, Y, Z).
3. Capture key findings exported from each group of researched factors.

Language: English

What you will get from this Insight Snapshot

1. Vietnamese Travel Behaviors
2. The behavior of package tour travelers
3. The behavior of independent travelers

Bài viết Insight Snapshot Vietnamese Travel Behaviors – Summer 2021 đã xuất hiện đầu tiên vào ngày The Outbox Company.

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]]> Vietnam Travel Trends 2021 https://the-outbox.com/product/vietnam-travel-trends-2021/?utm_source=rss&utm_medium=rss&utm_campaign=vietnam-travel-trends-2021 https://the-outbox.com/product/vietnam-travel-trends-2021/#respond Mon, 15 Feb 2021 03:14:15 +0000 https://the-outbox.com/?post_type=product&p=4654 Vietnam Tourism Trends 2021 report is published by The Outbox Company - a pioneer research & consulting firm specialized in tourism and hospitality in Vietnam.

The report is a comprehensive study and analysis aimed at providing an overview of the Vietnamese tourism market, tourism trends and changes in 2021 due to the long-lasting effects of Covid-19 from 2020.

Language: English

What you will learn from this report

A look back on 2020 - a year of constant change requiring short-term responses, and a year that negated previous forecasts of a new surge in tourism trends.

Vietnam Travel Trends in 2021 with 4 main groups:

1. Travel trends
2. Planning and booking trends
3. Technology trends
4. Destination trends

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]]> https://the-outbox.com/product/vietnam-travel-trends-2021/feed/ 0 Korean Destination Image In Vietnamese Visitors’ Perception Report https://the-outbox.com/product/vietnamese-travel-sentiment-report/?utm_source=rss&utm_medium=rss&utm_campaign=vietnamese-travel-sentiment-report Mon, 30 Nov 2020 01:37:24 +0000 https://the-outbox.com/?post_type=product&p=4261 The report "Korean destination image in Vietnamese visitors' perception" is published by The Outbox Company, an independent research &consulting firm specialized in tourism and hospitality in Vietnam.

The report provides an overview, along with analysis of the characteristics and factors that built the destination image in visitor perception. This image influences tourist behavior, the decision to choose a destination and satisfaction through traveling. Therefore, understanding visitors' perception of a destination is essential to forecast tourism demand as well as its impact on that destination, and helps managers have a more effective plan of building a positive image and effective marketing strategies.

In addition, to illustrate tourist perceptions of a destination, the report also explores factors that make up the perception of Vietnamese tourists about the image of Korean, a destination many Vietnamese like.

Language: English

What you will learn from this report

1. Destination image and its impact on visitor behaviors and marketing activities.
2. Image of Korean destination in Vietnamese visitors' perception.

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]]> Stage of “Going Green” movement among hotels in Vietnam https://the-outbox.com/product/vietnamese-travel-sentiment-snapshot-06-09-2022-period-2/?utm_source=rss&utm_medium=rss&utm_campaign=vietnamese-travel-sentiment-snapshot-06-09-2022-period-2 https://the-outbox.com/product/vietnamese-travel-sentiment-snapshot-06-09-2022-period-2/#respond Sun, 21 Jun 2020 02:37:06 +0000 https://the-outbox.com/?post_type=product&p=4649 Stage of Going Green Movement among Hotels in Vietnam research report is conducted by The Outbox Company – an independent research & consulting firm specialized in tourism and hospitality pioneering in Vietnam, and Informa Markets (Vietnam) – the world’s leading exhibitions organizer.

“Going green” has been a global trend for several years to help protect the environment and sustain its natural resources for current and future generations. It is also quickly becoming an imperative priority for lodging leaders and hotel business around the world. However, 'Going green' topic in Vietnam lodging sector has still been overlooked in both academics and practical implications.

Therefore, we decided to carry out this research with the desire to support hotels & resorts in Vietnam to have an overview of this trend in the new era and see potential approaches to apply green initiatives in their properties. The report results are given from in-depth interviews with several General Managers of 3-5 stars hotels including local independent hotel, domestic and international chains at 3 big cities in Vietnam (Ho Chi Minh City, Hanoi and Danang).

Language: English

What you will learn from this report

1. "Going Green” perception of General Managers
2. Current Green Practices of Hotels in Vietnam
3. Changing in global green practices
4. Opportunities and challenges

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]]> https://the-outbox.com/product/vietnamese-travel-sentiment-snapshot-06-09-2022-period-2/feed/ 0 Vietnamese Travel Intent Post Covid-19 https://the-outbox.com/product/vietnamese-travel-intent-post-covid-19/?utm_source=rss&utm_medium=rss&utm_campaign=vietnamese-travel-intent-post-covid-19 https://the-outbox.com/product/vietnamese-travel-intent-post-covid-19/#respond Wed, 06 May 2020 19:48:46 +0000 https://the-outbox.com/?post_type=product&p=4721 Tourism is heavily affected by Covid-19, but it is also one of the first sectors forecasted to be recover after the epidemic. According to WeSwap, the largest travel currency exchange company in the UK, Vietnam is among the top countries that can reopen the tourism industry. However, one certain thing is that the tourism industry will not be the same anymore due to the consequences of the disease on the psychology and economy of tourists. A number of new trends in travel planning will emerge from the second half of 2020.

So how to catch up with new trends, understand the market and capture the intentions and behavior of customers after the pandemic?

With the desire to support local tourism businesses in understanding the market to build up an appropriate and effective recovery solution after Covid-19, The Outbox Company carried out a quick survey on nearly 1,000 Vietnamese about their travel intention in the second half of 2020. In the survey, we aimed to find out the changes in the customer’s plan and behavior.

Language: English

What you will learn from this report

This report will reveal useful and interesting data and analysis of Vietnam's travelers, including:

1. Vietnamese travelers’ characteristics.
2. Vietnamese travelers’ behavior and plan in the second half of 2020.

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]]> https://the-outbox.com/product/vietnamese-travel-intent-post-covid-19/feed/ 0 Vietnam Tourism Destination Post Covid-19 Recovery Plan https://the-outbox.com/product/vietnam-tourism-destination-post-covid-19-recovery-plan/?utm_source=rss&utm_medium=rss&utm_campaign=vietnam-tourism-destination-post-covid-19-recovery-plan https://the-outbox.com/product/vietnam-tourism-destination-post-covid-19-recovery-plan/#respond Mon, 13 Apr 2020 19:56:54 +0000 https://the-outbox.com/?post_type=product&p=4724 Covid-19 is a global crisis of the world tourism industry, no country or destination is not affected by this pandemic. In some ways, Covid-19 almost brings the tourism industry of the countries, destinations around the world back to the starting line, the gaps in the speed of development or industry development levels have become less significant. In this context, destinations that prepare themselves for a more accurate and effective strategy or solution will have many opportunities to rise up in the context of a competition that is expected to be "fierce" between the tourism industry of the countries or even among the localities in the goal of becoming the next destination of tourists.

It can be said that the role of destination management agencies (DMOs) in Vietnam has never been as important as it is now. The directions, strategies or solutions given by the DMOs will not only determine the resilience of the destination market, but will also be crucial for tourism businesses in recovering business activities.

The Vietnam Tourism Destination Post Covid-19 Recovery Plan is implemented with the desire to support local destination management organizations in Vietnam during the recovery of the tourism industry. We hope that the studies and recommendations proposed in the report will be useful for the destination management board in building appropriate and effective solutions for their areas. From that, we can together bring tourism activities back into normal orbit as soon as possible.

This Report is published in Vietnamese only.

What you will learn from this Report

1. Existing issues that are likely to impact the resilience of the tourism destinations in Vietnam after the pandemic.
2. Practical actions that Vietnamese tourism has taken during the pandemic.
3. The changes in the tourism market after Covid-19.
4. Solutions & recovery plan for tourism destinations in Vietnam.

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