After rebranding, in addition to continuing to release market research reports, The Outbox Company develops a series of multi-dimensional research solutions for the travel and hospitality industry. Our latest solution, Vietnam Travel Market Tracker, is the only specialized travel market tracking solution that provides insights directly from Vietnamese travelers on the domestic and outbound sectors.

Following the principles of Outbox, Vietnam Travel Market Tracker puts data quality, the basis of every solution, first.

Sample quality with international standards

Survey attendants of Vietnam Travel Market Tracker are Vietnamese tourists between the ages of 18 and 65, living in all areas of the country. It is required that they take at least one domestic and/or foreign trip within the three months up to the time of the study.

Therefore, the solution is ideal for any travel brand or business, including destinations, hotels and resorts, attractions, airlines, TAs, OTAs, etc. that target the Vietnamese travelers.

 

We field our surveys with up to 4,000 samples in total (1,000 samples/quarter) via an online panel, which actively recruits and maintains a million Vietnamese consumers across the country. The respondents must fit a set list of criteria with quotas to form a nationally representative sample of Vietnamese tourists based on international standards of market research.

Two-process quality control

Two-process quality control is applied before, during and after fielding. We apply technology and expertise to filter and check the information.

Firstly, platform-specific quality control includes preventing the same IP from answering the questionnaire more than once, invalid responses, and incomplete responses.

Secondly, manual quality control by Outbox’s research analysts is applied to detect bias in the responses, for example agreeing with all, selecting only the first or last response, or giving socially desirable answers to questions.

Updated every 3 months

The Vietnam Travel Market Tracker solution explores and monitors quarterly all changes in the insights of Vietnamese travelers throughout the year.

With the Vietnam Travel Market Tracker solution, businesses/destinations will discover the Vietnamese tourist profiles through important indicators that are clearly updated every quarter. The factors being tracked and analyzed include behaviors, characteristics, psychology, demographics, and lifestyle of a Vietnamese traveler. In addition, there are changes in life such as the impact of the economy, personal plans/habits on holidays,… How do the shifts in these factors affect their decision to travel? Outbox will help businesses and destinations to answer the question thoroughly by data.