Research plays a big role in business. There are two main methods including qualitative and quantitative research. Thanks to it, businesses can find the most effective and suitable direction for them.

Then, what are qualitative and quantitative research? What can they do to help your business?

Qualitative research

Qualitative research is a method of collecting “non-digits” information and data to gain insight about the research object.

The data to be collected in qualitative research is “inside” data of consumers. It is often collected via intentionally structured and open-ended questions. Researchers need to understand human psychology to be able to make the right conclusions, thereby finding the best solution.

Some qualitative data collection tools can be mentioned such as one-on-one interview, group interview or group discussion.

At The Outbox Company, we have research solutions using qualitative research method. For instance, Destination Image Measuring helps understand organic thinking and feeling of your target tourist markets through a measurement of perception and sentiment of visitors,…

The Outbox Company (Outbox) is the pioneer in market research and data analysis in the tourism and hospitality industry in Vietnam. Outbox delivers in-depth, reliable, quality, and optimized data analysis and research solutions based on technology and a deep understanding of the tourism and hospitality markets.

 

Quantitative research

Quantitative research is a method of collecting information and data in the form of arithmetic and statistical data to get an overview of the research object.

The information and data are usually collected through surveys using questionnaires with large research samples. The questions are closed-ended with a given option and/or have more open options for respondents to share and explain more about the answer. Researchers doing quantitative research need to know their questionnaire well.

The questionnaire is sent to respondents to self-answer through popular forms such as online survey, telephone survey or directly handing out the questionnaire to respondents.

In terms of using quantitative research, The Outbox Company also offers suitable solutions for your business/destination. For example, Sentiment Tracking makes realistic forecasts toward customer’s decisions by understanding their eagerness and reaction towards a certain event.

 

Or Profiling makes customer-centric decisions with a complete picture of target audience reference and behavior.

 

Outbox has partnered with many local, regional, domestic and international customers such as Singapore Tourism Board, Taiwan Tourism Bureau, Traveloka, Vietnam Tourism Development Fund, Vietnam National Administration of Tourism, Da Nang, Hue, Saigontourist, etc.