This solution measures perception and sentiment of the visitors toward a destination. This solution will help you to understand the common opinions and thinking about your place and identify the difference between the expected and the realistic perception of the destination image.
The solution offers an in-depth understanding of:
The gap between organic image and modified image.
Common functional attributes include traits by which most destinations can be compared (e.g. price, climate, types of accommodation)
Unique functional attributes consist of the icons and special events that form part of a destination image
Common psychological or abstract attributes consist of the friendliness of the locals, notoriety or beauty of the landscape
Unique psychological attributes include feelings associated with places of religious pilgrimage or places asso- ciated with some historic event