Sleep tourism will become one of the popular travel trends in 2023.

Tourists will enjoy a deep sleep on hotel beds using artificial intelligence and twinkling lights under the night sky.

Under the effects of the COVID-19 pandemic and the economic crisis, more and more people are experiencing sleeping problems. According to a study published in the Journal of Sleep Medicine, up to 40% of the 2,500 adults who participated in the survey said that the pandemic seriously reduced their sleep quality.

Therefore, many tourism businesses, resorts, and hotels aim to provide services to improve the quality of visitors’ sleep. In particular, they focus on room design and offer sleep support services.

Rooms having special design with AI technology

Accommodations are focusing on building good soundproof rooms. One of the first hotels to notice sleep quality was Zedwell Piccadilly Circus (London, UK). The Park Hyatt hotel in New York also invests in inferior design and amenities to improve sleep quality. Specifically, Park Hyatt launched a suite of rooms called “Bryte Restorative Sleep Suite”, designed to separate from the chaos of the city. Each room measures more than 80 square meters and is equipped with a Bryte mattress which can control temperature, and provide sleep statistics. Customers can view detailed information on their phones and can meet individual needs.

In addition, hotels and resorts also invest more in bed sheets and pillows. The Figueroa Hotel in Los Angeles sends surveys to customers two or three weeks in advance about their choice of linens or blankets. Some hotels even aim to produce pillows tailored to customers’ sleeping habits.

 

Provide products and treatments to improve sleep

Hotels and resorts also provide sleep aids such as herbal teas, pillow fragrance sprays, essential oils, nebulizers, etc.

In particular, some even partner with therapists to support guests with insomnia. Therapist Malminder Gill has partnered with The Cadogan, A Belmond Hotel (London) to create a service for travelers with sleeping problems.

Sleep tourism is a trend that can attract many tourists this year. This trend proves that tourists are more and more interested in health care.

2022 came to an end. The tourism industry has been recovering since last summer. 2023 is still expected to explode when travel sentiment and confidence keep rising, along with the new trends coming.

Although the pandemic has passed, its “echo” is still there. This changes the psychology, behavior and trends among tourists. New travel trends have been forecasted. Here are a few of those.

Transformation retreats

After the time of travel for fun, relaxation and reunion post-pandemic, 2023 will be the year many people travel for personal improvement. They look for retreats that can change themselves and become a better version. This will be a promising tool for tourists to realize their full potential inside.

Crypto trips

Thanks to technological innovations from fintech companies, cryptocurrency owners are able to redeem Bitcoin and Ether to pay for their trips. In the US, a market research company estimates that almost 13% of the adult population now owns at least one type of cryptocurrency. By the end of 2023, about 3.6 million people will be spending crypto (previously it was just about investing and trading). Therefore, the tourism industry should adapt to new shifts in consumer spending.

Luxury yachts from big hotel brands

Big hotel brands such as Four Seasons, Belmond, Aman,… are competing on luxury yachts to attract guests next year. They will get bespoke experiences and services in breathtaking destinations.

Artist-owned hotels

The art-hotel mash-up trend has been around for a while and is now on the rise. These hotels are born for a generation of travelers looking to be inspired and bed down in places where creativity and connection are nurtured.

Sleep tourism

Sleep tourism is traveling and spending most of the time falling asleep.

COVID-19 has caused more and more people to have insomnia. According to a study published in the Journal of Clinical Sleep Medicine, 40% of the over 2,500 adults surveyed reported a reduction in their sleep quality since the pandemic broke out.

Hotels, resorts and travel companies should quickly grasp the chance and consider providing more special services so that visitors can enjoy a better sleep.

Adaptogenic menus

Health is being put on top after COVID-19. People appreciate the nutritional qualities of food. In the coming times, they “hunt” for some plants to help the body combat stress, and fatigue. For instance, trendy adaptogenic herbs include Siberian ginseng, Ashwagandha (Indian Ginseng), Tulsi (Holy Basil), Schisandra berries,…

Electric road trips

After the pandemic, people became more and more interested in environmental issues. In particular, reducing carbon emissions to zero becomes one of the long-term goals of many businesses. Along with that is the launching of many types of electric vehicles. In 2023, electric road trips are set to take the throne.

Travelers need to plan their route carefully to make sure there are charging points available en route. But it doesn’t matter as car rental companies are increasingly offering fleets of e-vehicles for hire.

Educational itineraries

After missing out on two years of adventures, travelers do not want to waste another second. They desire to have deeper and more meaningful experiences than ever, and learn something new in their journeys.

The sound of silence

“Silence is golden” promises to be at the heart. The last three years can be seen as the longest period of quiet in recorded history. We could hear the wind blowing, and birds singing rather than traffic or planes. And once the noise pollution is back, many people are trying to seek quiet space. According to a recent survey by Booking.com, 40% of respondents said they would consider a silent retreat in 2023.