Tourism events are becoming a crucial part of the strategies many destinations use to increase visitor numbers, extend the duration of stays, and diversify their tourism offerings. In Vietnam, provinces and cities are investing significantly in cultural festivals, music concerts, sports competitions, and other events to attract travelers. However, despite the growing scale and frequency…
The rise of artificial intelligence (AI) is transforming how businesses collect, process, and utilize data. In this landscape, synthetic data – data that is artificially generated instead of being collected from real-world events – has gained growing attention. Marketed as a scalable, privacy-safe, and cost-effective solution, synthetic data is making its way from fields like…
Travel preferences among Vietnamese tourists vary significantly by age, with each group exhibiting distinct behaviors across the three types of travel. Self-planned trips involve travelers independently organizing their entire itinerary without relying on pre-arranged tour packages. All-inclusive package tours offer a fully structured experience, covering transportation, accommodation, and guided activities. Meanwhile, some travelers prefer a…