Thai travelers have a positive destination perception toward Vietnam’s destination brand position. According to the snapshot report A Closer Look at Vietnam Destination Brand Strength, Thailand ranks highly among eight major Asian markets for Vietnam in key indicators such as Destination Brand Strength Score (DBSS), Net Promoter Score (NPS), Propensity to Visit and Destination Marketing…
As technology continues to shape the travel experience, Vietnamese travelers—both domestic and outbound—are setting different expectations for the future of travel tech. While convenience and efficiency remain key priorities, their exposure to international innovations significantly influences their preferences. Overview of Vietnamese Travelers’ Expectations for Travel Technology Applications Travelers today prioritize essential and practical technologies that…
Vietnam’s tourism industry has experienced a strong post-pandemic recovery, with a significant increase in international arrivals. According to the General Statistics Office of Vietnam, in 2024, Vietnam welcomed 17.5 million international visitors, marking a 39.5% increase from the previous year and achieving the initial target of 17-18 million arrivals. Among the key contributors to this…
India’s outbound travel market has reached an unprecedented milestone, with over 6.52 million Indian travelers going abroad in January 2024 alone—an impressive 17% increase compared to the same period in 2023. In 2023, total outbound trips reached a record 27.27 million, surpassing pre-pandemic levels. This surge is driven by three key factors: rising income levels,…
Mobile wallets have become essential for travelers, transforming how they pay for travel-related expenses. In Vietnam, the mobile wallet market is highly concentrated, dominated by several key players that shape user preferences and loyalty. This blog highlights the most popular mobile wallet brands among Vietnamese travelers in 2024, based on data collected over the past…
As Vietnamese travelers become more dependent on technology for planning their trips, online travel agents (OTAs) have established themselves as essential intermediaries in the travel ecosystem. This blog highlights the top OTA brands preferred by Vietnamese travelers, based on data from the Vietnam Travel-Focused Omnibus Survey. This monthly tracking model continuously gathers responses from over…
