In today’s competitive travel landscape, destinations need a sophisticated way to gauge their brand’s effectiveness. Enter the Destination Brand Strength Score™ (DBSS), an expertly crafted metric designed to capture two crucial aspects of a destination’s appeal: propensity to visit and advocacy. What is the Destination Brand Strength Score™? Invented by The Outbox Company, the DBSS…
Asian travelers (excluding China) account for up to 40% of the international visitor traffic at destinations across Southeast Asia in 2023. Additionally, there is a notable trend towards intra-regional travel among Asian travelers, who increasingly select destinations based on available information, imagery, and brand reputation. This raises the question: How Do Asian Travelers Rank Southeast…
In the rapidly evolving landscape of technology, the Hospitality and Tourism industry faces formidable challenges as customers are presented with abundant choices and easily accessible information. Attracting and retaining customers becomes imperative in this environment. An essential tool that aids businesses in assessing and enhancing customer relationships is the Net Promoter Score (NPS). What is…
McKinsey predicts that by 2025, Gen Z will make up 25% of the population in the Asia-Pacific region. With a travel intent of 64.1% and an optimistic Outbound Sentiment Score of 117.3, Asia’s Gen Z is characterized by its strong desire to travel and a positive outlook. Their preferences, desires, and strategies to fulfill their…
The Asian travel market is anticipated to experience significant growth this summer. What factors support this expectation? Please read the article below. Positive Outlook for Asian Outbound Travel in Summer 2024 The demand for overseas travel among Asian travelers is robust this summer, with 74.2% intending to travel abroad. Additionally, 𝐓𝐡𝐞 𝐎𝐮𝐭𝐛𝐨𝐮𝐧𝐝 𝐓𝐫𝐚𝐯𝐞𝐥 𝐒𝐞𝐧𝐭𝐢𝐦𝐞𝐧𝐭 𝐒𝐜𝐨𝐫𝐞™,…
Asian travelers persist in their desire for travel experiences. According to the latest data from the Asia Travel Market Tracker™, it is anticipated that Asian travelers will undertake an average of 1.9 trips abroad in the next six months, equating to approximately one trip every three months. Despite ongoing economic and social challenges, the demand…
As per the Asia Travel Market Tracker™ by The Outbox Company, Vietnam’s travel market anticipates a significant surge in demand over the next six months, with a notable uptick in outbound travel trends. Amidst this burgeoning interest, discerning the destinations favored by Vietnamese travelers becomes imperative. Here’s an insight into the top choices. The Allure…
Any industry must have a proper understanding – a deep understanding of the needs of the customers to whom the business provides products/services. However, with particularly fast and invisible operations like travel services, researching trends or demand is a challenge. So, where you need to start researching and how to choose, The Outbound Sentiment Score™…
The Outbound Travel Sentiment Score™ for the Vietnamese market remains strong at 124.9 points, matching the average for the Asian tourism market and ranking third in Southeast Asia. This indicates that Vietnamese tourists are enthusiastic about traveling abroad despite ongoing economic challenges. Summer Travel Intentions High, But Bookings Lag While 79.7% of Vietnamese tourists surveyed…
The exponential growth of the Asian tourism market underscores its importance in the global travel landscape as Asian travelers exhibit a rich diversity in preferences. For the hospitality industry, understanding the spending habits of the travelers presents as one of the crucial ones. In this blog, we’ll delve into the importance of this preference and…