SEA Destination Brand Navigate 2024

Report Overview

Did you know that the number of Asian travelers (excluding China) to Southeast Asia accounted for approximately 40% of the total international arrivals to the region in 2023?

With intra-regional travel on the rise and the Asian travel market booming, travelers increasingly choose destinations based on their perception of destination information, images, and brands. This calls for a new approach to marketing and promotion, focusing on capturing destination brands and images effectively.

This in-depth report “How Southeast Asia Destinations are Perceived by Asian Travelers” provides key data and metrics for understanding the perceptions of Southeast Asian destinations from travelers within the region.

Language: English