Exploring Technology Adoption Among Vietnamese Travelers

Report Overview

Vietnam has emerged as one of the fastest-growing digital economies in ASEAN, with over 78 million internet users and a social media penetration rate of 73.3%. This robust digital infrastructure creates a fertile ground for travel technology, yet challenges remain in bridging the gap between common platforms and the adoption of more advanced technologies such as e-tickets and virtual assistants.

The “Exploring Technology Adoption Among Vietnamese Travelers” report offers a comprehensive analysis of how Vietnamese travelers are embracing technology, while uncovering opportunities and barriers to its widespread adoption in the tourism industry.

Language: English