Market Research Analyst

We are looking for a methodical Market Research Analyst to perform various research projects in tourism industry, including customer preferences, market performance and statistical data in order to support clients during their decision-making process regarding investment initiatives, product designs, prices and promotions.

JOB DUTIES & RESPONSIBILITIES

• • Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
  • Understand business objectives and design surveys to discover prospective customers’ preferences
  • Compile and analyze statistical data using modern and traditional methods to collect it
  • Perform valid and reliable market research SWOT analysis
  • Interpret data, formulate reports and make recommendations
  • Use online market research and catalogue findings to databases
  • Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
  • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
  • Remain fully informed on market trends, other parties researches and implement best practices

JOB REQUIREMENT & QUALIFICATIONS

• • Proven Market Research Analysis experience
  • Ability to interpret large amounts of data and to multi-task
  • Strong communication and presentation skills
  • Excellent knowledge of statistical packages (SPSS or similar), databases and MS Office
  • Search engines, web analytics and business research tools acumen
  • Familiarity with CRM programs
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
  • Working knowledge of data warehousing, modelling and mining
  • Strong analytical and critical thinking
  • BS degree in Statistics, Marketing or related field

How to apply:

Please submit your resume and cover letter to hr@the-outbox.com