Vietnam’s hospitality industry is entering a defining chapter. As domestic tourism flourishes and international travel gradually rebounds, hoteliers are under pressure to adapt faster than ever. According to Statista, the Hotel market in Vietnam is projected to reach a revenue of US$1.68bn by 2025. The market is expected to grow annually at a rate of…
In the competitive hospitality landscape, guest satisfaction is the ultimate currency. But what truly shapes a guest’s perception from the moment they arrive to the moment they check out? A memorable stay isn’t a single event but a collection of carefully orchestrated experiences. Simply measuring satisfaction isn’t enough; to truly excel, hotels must understand and…
In a digital-first world, many hospitality businesses rely on online reviews as their primary measure of guest satisfaction. A 4.8-star rating on an OTA might look reassuring on the surface. But beneath that glow lies a common industry misconception: guest reviews, while visible and influential, don’t always reflect the true quality of guest experiences. Online…
Ho Chi Minh City Department of Tourism (HCMC DOT) Building a portrait of the top 10 international key markets coming to HCMC Year: 2019 ChallengeHo Chi Minh City is the largest tourist destination with the total number of international visitors always accounting for a high proportion compared to Vietnam. However, tourism in Ho Chi Minh…