Overview

This solution measures perception and sentiment of the visitors toward a destination. This solution will help you to understand the common opinions and thinking about your place and identify the difference between the expected and the realistic perception of the destination image.

What Included

The solution offers an in-depth understanding of:

The gap between organic image and modified image.

Common functional attributes include traits by which most destinations can be compared (e.g. price, climate, types of accommodation)

Unique functional attributes consist of the icons and special events that form part of a destination image

Common psychological or abstract attributes consist of the friendliness of the locals, notoriety or beauty of the landscape

Unique psychological attributes include feelings associated with places of religious pilgrimage or places asso- ciated with some historic event

Why you need

Create effective marketing campaign to deliver the right image of the destination

Reassess the destination's image and develop the plan to improve the destination accordingly.

Client Story

Let Insights Lead Your Success

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