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Tag Archives: Desk Research

What you may not know about Desk Research

The BasicsBy Hang Hoang29 December, 2022Leave a comment

Desk research, as mentioned in the previous article, is a part of the tool kit of market researchers. What is desk research? What is it used for and employed? Definition Desk research involves gathering data from available resources. It is considered a low-cost research technique compared to field research. Desk research is a popular method,…

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