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Tag Archives: Ethnographic observation

Observation: A research method we can trust

The BasicsBy Hang Hoang11 January, 2023Leave a comment

The Outbox Company always tries to forecast based on data and insight, instead of just watching, feeling and judging. However, in some cases, observation also helps much for market research and evaluation. For instance, when you ask someone how they make a cup of coffee, they will list main steps. But if you watch them,…

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