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Tag Archives: IDIs

In-depth interviews in market research

The BasicsBy Hang Hoang6 January, 2023Leave a comment

Surveys are one of the most popular market research methods. On the basis of generating a large amount of data, it plays an important part in the development of marketing strategies for businesses. In the survey process, digging deep to find useful, valuable, and personal information is a very necessary step. And an in-depth interview…

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