Market research in general and tourism market research in particular remain strange concepts in Vietnam. However, in the post-pandemic uncertain context, making data- and insight-driven forecasts is more important than ever. Instead of guessing based on impersonal feeling and judgment, people gradually care more about surveys and researches. Refer to 4 criteria below to choose…
Following the rebrand journey and the new release of the latest Outbox Insight report “How Vietnamese are reconnecting with outbound travel?,” The Outbox Company (referred to as Outbox) will focus mainly on the keywords “data” and “insight” in their activities. These two concepts are sometimes confused or misunderstood. Known as an industry expert with many…
Nowadays, outbound travel is no longer a privilege of a few, like elites or business travelers. More and more people can manage to take one or even many trips abroad every year, but when the COVID-19 epidemic spread all over the globe. Nevertheless, the travel interruption in the last two years cannot suppress the robust…
