The tourism industry has witnessed a remarkable recovery this year, with online travel agencies (OTAs) and the hospitality sector playing pivotal roles in this expansion. OTAs like Trip.com, Agoda, and Booking.com have transformed the way travelers plan and book their trips, making it more convenient than ever. According to the Outbox Asia Hotel Brand Survey,…
The Brand Health Index (BHI) is a comprehensive tool designed to measure and evaluate a brand’s overall performance from a consumer’s perspective. It examines key factors such as brand awareness, selection, and customer loyalty, providing crucial insights into how well a brand is perceived in the market. For hotels, this index goes beyond visibility—it serves…
Data from Outbox Asia Travel Market Tracker reveals that 25.9% of Asian outbound travelers opt for destinations outside the region, with the United States being the top choice. Explore our latest infographic “Asian Outbound Travelers on Trips Outside of Asia” for a clear snapshot of the modern Asian outbound travelers on beyond-continent trips—highlighting where they…
