The Brand Health Index (BHI) is a comprehensive tool designed to measure and evaluate a brand’s overall performance from a consumer’s perspective. It examines key factors such as brand awareness, selection, and customer loyalty, providing crucial insights into how well a brand is perceived in the market. For hotels, this index goes beyond visibility—it serves…
Data from Outbox Asia Travel Market Tracker reveals that 25.9% of Asian outbound travelers opt for destinations outside the region, with the United States being the top choice. Explore our latest infographic “Asian Outbound Travelers on Trips Outside of Asia” for a clear snapshot of the modern Asian outbound travelers on beyond-continent trips—highlighting where they…
The summer of 2024 has seen a strong rebound in travel demand among Vietnamese consumers. According to Outbox’s Vietnam Travel-focused Omnibus Survey, 84.5% of respondents expressed their intention to travel during this season, reflecting a significant recovery in leisure activities post-pandemic. However, shifts in travel behavior, planning, and destination choices indicate that Vietnamese travelers are…
In the fiercely competitive online travel market, customer retention is more critical than ever. For Online Travel Agencies (OTAs), the ability to not only attract but retain customers can mean the difference between success and stagnation. With the cost of acquiring new customers continually rising, focusing on retention strategies becomes a cost-effective solution for sustained…
Understanding the diverse preferences of travelers is crucial in today’s highly competitive travel market. With Asia’s wide range of destinations, matching traveler types with specific locations can turn ordinary trips into unforgettable journeys. This blog explores the 7 most common types of leisure trips, illustrating how they mirror the behaviors of Asian travelers and offering…
In an increasingly competitive Asian tourism landscape, Japan stands out as a beacon of success in destination branding. Regarded as a premier travel destination, Japan has long been renowned for its unique blend of ancient traditions and modern innovations. With an impressive Destination Brand Strength Score™ of 175.8 and a Net Promoter Score™ (NPS) of…
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The outbound travel market in Asia is becoming increasingly compelling. According to data from Outbox, up to 74.2% of Asian travelers surveyed have plans to travel internationally within the next 12 months. With an Outbound Travel Sentiment Score™ of 124.9 and an average intended travel frequency of 1.9 trips per year, the region demonstrates significant…
