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Outbox is a market intelligence company based in Vietnam, specializing in travel, hospitality, destination and tourism.
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Monthly Archives: June 2025

Outbox Launches Next-Gen Vietnam Travel Market Monthly Tracker

Blogs, Product ExcellenceBy admin25 June, 2025

The Outbox Company is thrilled to announce the official update of the Vietnam Travel Market Monthly Tracker solution on Outbox Intelligence, featuring a completely new look and numerous enhanced functionalities! This is an indispensable tool to help you grasp every development in the Vietnamese tourism market with depth, accuracy, and timeliness. Outbox has listened and…

What makes Japan & Vietnam the Top Picks for South Korean Travelers?

Blogs, Data CaptureBy admin24 June, 2025

South Korea’s outbound travel market registered a robust $27.8 billion USD in expenditure in 2023, recovering to 85% of its pre-pandemic levels from 2019. The intent to travel internationally remains exceptionally high, with a striking 82% of South Koreans planning an overseas trip within the next six months (South Korea Market Profile 2024, The Outbox…

The Four Pillars for Measuring Hotel Guest Satisfaction

Blogs, Satisfaction MeasuringBy admin19 June, 2025

In the competitive hospitality landscape, guest satisfaction is the ultimate currency. But what truly shapes a guest’s perception from the moment they arrive to the moment they check out? A memorable stay isn’t a single event but a collection of carefully orchestrated experiences. Simply measuring satisfaction isn’t enough; to truly excel, hotels must understand and…

Why 5-Star Reviews Don’t Always Mean 5-Star Experiences

Blogs, Satisfaction MeasuringBy admin12 June, 2025

In a digital-first world, many hospitality businesses rely on online reviews as their primary measure of guest satisfaction. A 4.8-star rating on an OTA might look reassuring on the surface. But beneath that glow lies a common industry misconception: guest reviews, while visible and influential, don’t always reflect the true quality of guest experiences. Online…

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