From Promoting Destinations to Understanding Travelers: The Outbox Company Contributes to Regional Dialogue on Evidence-Based Destination Marketing at MTF 2026
The Mekong Tourism Forum (MTF) 2026 concluded in Yangon, Myanmar, bringing together tourism leaders, policymakers, and industry practitioners from across the six countries of the Greater Mekong Subregion (GMS). Held under the theme “Tourism for People, Travel with Purpose,” this year’s forum highlighted a critical evolution in regional strategies: the structural shift from merely promoting…