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Outbox is a market intelligence company based in Vietnam, specializing in travel, hospitality, destination and tourism.
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Category Archives: The Basics

Quantitative and Qualitative research in business

The BasicsBy Hang Hoang21 December, 2022Leave a comment

Research plays a big role in business. There are two main methods including qualitative and quantitative research. Thanks to it, businesses can find the most effective and suitable direction for them. Then, what are qualitative and quantitative research? What can they do to help your business? Qualitative research Qualitative research is a method of collecting…

Definition and purpose of research?

The BasicsBy Hang Hoang20 December, 2022Leave a comment

For some people, research sounds so far away, complicated and hard to do. However, that’s not the fact, and research means a lot to many fields, not just in science. Then, what is research and its purpose? What is research? Research is a process of collecting critical data, and information, then analyzing, and interpreting that…

The differences of Insight, Analysis, and Reporting?

The BasicsBy Hang Hoang16 December, 2022Leave a comment

Many people are confusing the use of these words: reporting, analysis, and insight. This article hopes to shed light on the three terms. Reporting Reporting is the first step of working with data. It is the process of organizing data into informational summaries in order to keep track or monitor if the campaign is effective.…

How to choose a good market research company?

The BasicsBy Hang Hoang13 December, 2022Leave a comment

Market research in general and tourism market research in particular remain strange concepts in Vietnam. However, in the post-pandemic uncertain context, making data- and insight-driven forecasts is more important than ever. Instead of guessing based on impersonal feeling and judgment, people gradually care more about surveys and researches. Refer to 4 criteria below to choose…

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