For some people, research sounds so far away, complicated and hard to do. However, that’s not the fact, and research means a lot to many fields, not just in science. Then, what is research and its purpose?
What is research?
Research is a process of collecting critical data, and information, then analyzing, and interpreting that data/ information in accordance with suitable methodologies in specific professional fields and academic disciplines.
Purpose of research
The common purpose of research is to identify, describe, explain a fact, predict or solve a problem.
In the field of research, market research is getting great interest, especially when the market is increasingly competitive. Market research allows a company to discover a target market, and get feedback from consumers about their products/services. Thereby, they can solve the problems in the business process, and come up with the best solutions.
Today, in addition to the F&B or garment industry, travel has gradually become a human need. Therefore, it can also be seen as a consumer industry. Despite being invisible, travel packages and related products/services are still widely used and positively evaluated by many people. The fast-increasing demand to travel partly boosts travel market research.
This type of research can be conducted internally, by the company itself or by a third party specialized in market research.
In Vietnam, The Outbox Company (Outbox) is the pioneer in market research and data analysis in the tourism and hospitality industry. Outbox delivers in-depth, reliable, quality, and optimized data analysis and research solutions based on technology and a deep understanding of the tourism and hospitality markets.
The two core areas of Outbox include Outbox Research and Outbox Insight. Outbox Research provides tailor-made solutions based on quality data analysis and business’ requirements.
Outbox has partnered in market research with many local, regional, domestic and international customers such as Singapore Tourism Board, Taiwan Tourism Bureau, Traveloka, Vietnam Tourism Development Fund, Vietnam National Administration of Tourism, Da Nang, Hue, Saigontourist, etc.