Japan attracts wealthy tourists

The Japanese government is trying to attract wealthy tourists to the country by implementing several initiatives. Although accounting for only 0.9% of the total number of tourists to Japan in 2019, the super-rich foreign travelers contributed up to 11.5% of the total spending of international tourists in the country. Therefore, in order to attract more…

The Key to Success: Flexibility in all strategies

Facing many uncertainties and changes, especially in the tourism industry, applying only one strategy and hoping that will be the business guidance throughout the year is no longer suitable and can lead to serious mistakes. Instead, scenario forecasting will be an important strategy for destination management organizations (DMOs) and stakeholders. This is extremely important during…