The Japanese government is trying to attract wealthy tourists to the country by implementing several initiatives.
Although accounting for only 0.9% of the total number of tourists to Japan in 2019, the super-rich foreign travelers contributed up to 11.5% of the total spending of international tourists in the country. Therefore, in order to attract more and more wealthy tourists, and encourage them to visit the country more often, the Japanese government has launched a series of initiatives to compete with other popular destinations for wealthy travelers in Asia like Singapore or Dubai,…
One of the latest initiatives is the reduction of administrative procedures, by cutting the red tape which deters last-minute arrivals of private jets and superyachts. According to Japan’s Transport Ministry, foreign-registered private jets can send notices within three days of landing, instead of 10 days like before. In addition, the Ministry will also implement an emergency landing registration system within 24 hours for special situations.
The Japanese government says the simplification of airport vehicle control regulations, especially for foreign private jets, is part of an overall effort to attract tourists and boost spending. Meanwhile, tour operators say the new initiative could attract the super-rich from across the Asia-Pacific region to Japan.
The high-end tourism sector in Japan is booming with a series of ultra-luxury hotels having opened, such as Bvlgari in Tokyo or Sowaka in Kyoto. However, Japan still does not have much tourism infrastructure that can meet the needs of super-rich foreign travelers, such as luxury airport lounges, concierge services, transportation services, which is familiar in tourist paradises such as Monaco, Dubai or Aspen (USA).
As a result, the Japanese government is working with local agencies to strengthen security regulations, amenities and services for international passengers. This includes improving airport infrastructure, training staff and improving service quality. Moreover, the Japanese government has also promoted cooperation with international airlines to create new direct routes to Japan from important destinations around the world in order to reduce travel time and attract more tourists to this country.
The simplification of the landing regulations for foreign private jets is an important step by the Japanese government in promoting the tourism industry and strengthening international relations. This not only creates favorable conditions for international visitors, but also contributes to the economic development of the country after the COVID-19 pandemic.
