In the competitive hospitality landscape, guest satisfaction is the ultimate currency. But what truly shapes a guest’s perception from the moment they arrive to the moment they check out? A memorable stay isn’t a single event but a collection of carefully orchestrated experiences. Simply measuring satisfaction isn’t enough; to truly excel, hotels must understand and…
In a digital-first world, many hospitality businesses rely on online reviews as their primary measure of guest satisfaction. A 4.8-star rating on an OTA might look reassuring on the surface. But beneath that glow lies a common industry misconception: guest reviews, while visible and influential, don’t always reflect the true quality of guest experiences. Online…
India’s outbound travel market has reached an unprecedented milestone, with over 6.52 million Indian travelers going abroad in January 2024 alone—an impressive 17% increase compared to the same period in 2023. In 2023, total outbound trips reached a record 27.27 million, surpassing pre-pandemic levels. This surge is driven by three key factors: rising income levels,…
India’s outbound travel landscape has reached an unprecedented milestone. In January 2024, over 6.52 million Indians traveled abroad, a remarkable 17% increase compared to January 2023. Thanks to increasing incomes, enhanced air connectivity and the impact of social media, India has emerged as one of the fastest-growing outbound source markets in Asia. For destinations and…
Danang Tourism Promotion Center Shift in Korean Tourist Flow for Danang Year: 2023 – 2024 ChallengeIn late 2023, Danang faced the pressure of concerns about a decline in the number of international visitors to the city, especially the question of whether or not there was a shift in the Korean tourist market away from the…
Danang Promotion Center Measure the travel sentiment of the target market Year: 2021 ChallengeAfter more than a year of shutting down international tourism due to the effects of COVID-19, Da Nang tourism had to quickly build a connection plan and promote the return of international tourism in time and proactively in the new normal. Shortages…
Singapore Tourism Board Exploration of Vietnam’s Business Outbound Market Year: 2021 ChallengeVietnam was considered one of the largest and fastest growing outbound markets in the region. In an effort to attract the Vietnamese tourist market after COVID-19, Singapore aimed to promote the market segment of Vietnam’s MICE Tourism. Different from the leisure segments, the customer…
Taiwan Tourism Bureau TAIWAN – Exploring Taiwan destination image among Vietnamese travelers Year: 2020 ChallengeThe number of Vietnamese travelers to Taiwan tripled from 146,000 visitors in 2015 to 490,000 visitors in 2019. Statistical data also shows that Taiwan is one of the top destinations of the Vietnamese tourism market. Along with the growth in the…
Taiwan Tourism Bureau TAIWAN – Unlocking Vietnamese outbound customer profile Year: 2020 ChallengeVietnam is considered a potential outbound market and has the leading growth rate in the region. In an effort to become the choice of Vietnamese tourists, the destinations, including Taiwan, have deployed various communication solutions and products to meet the needs of the…
Ho Chi Minh City Department of Tourism (HCMC DOT) Building a portrait of the top 10 international key markets coming to HCMC Year: 2019 ChallengeHo Chi Minh City is the largest tourist destination with the total number of international visitors always accounting for a high proportion compared to Vietnam. However, tourism in Ho Chi Minh…