Danang Tourism Promotion Center Shift in Korean Tourist Flow for Danang Year: 2023 – 2024 ChallengeIn late 2023, Danang faced the pressure of concerns about a decline in the number of international visitors to the city, especially the question of whether or not there was a shift in the Korean tourist market away from the…
Danang Promotion Center Measure the travel sentiment of the target market Year: 2021 ChallengeAfter more than a year of shutting down international tourism due to the effects of COVID-19, Da Nang tourism had to quickly build a connection plan and promote the return of international tourism in time and proactively in the new normal. Shortages…
Singapore Tourism Board Exploration of Vietnam’s Business Outbound Market Year: 2021 ChallengeVietnam was considered one of the largest and fastest growing outbound markets in the region. In an effort to attract the Vietnamese tourist market after COVID-19, Singapore aimed to promote the market segment of Vietnam’s MICE Tourism. Different from the leisure segments, the customer…
Taiwan Tourism Bureau TAIWAN – Exploring Taiwan destination image among Vietnamese travelers Year: 2020 ChallengeThe number of Vietnamese travelers to Taiwan tripled from 146,000 visitors in 2015 to 490,000 visitors in 2019. Statistical data also shows that Taiwan is one of the top destinations of the Vietnamese tourism market. Along with the growth in the…
Taiwan Tourism Bureau TAIWAN – Unlocking Vietnamese outbound customer profile Year: 2020 ChallengeVietnam is considered a potential outbound market and has the leading growth rate in the region. In an effort to become the choice of Vietnamese tourists, the destinations, including Taiwan, have deployed various communication solutions and products to meet the needs of the…
Ho Chi Minh City Department of Tourism (HCMC DOT) Building a portrait of the top 10 international key markets coming to HCMC Year: 2019 ChallengeHo Chi Minh City is the largest tourist destination with the total number of international visitors always accounting for a high proportion compared to Vietnam. However, tourism in Ho Chi Minh…
HSG – Measure the perception level of the target travelers about the idea of a tourist resort investment project Year: 2022 ChallengeHSG invested in a complex tourist area project with a different product model in a famous tourist destination. However, this place had some limitations in terms of accessibility and strong existing competitors. HSG needed…
Singapore Tourism Board (STB) SINGAPORE – Shaping the customer journey of Vietnam incentive outbound travel Year: 2022 ChallengeThanks to the outstanding development of the economy in recent years, the demand for Vietnam’s incentive tourism market has grown significantly. Incentive travelers are also an important market that the Singapore Tourism Board desires to move to a…
Vinh Nha Trang KHANH HOA – Evaluation of the tourism supply chain for accommodation in Khanh Hoa for Nha Trang Bay Investment Group Year: 2020 ChallengeKhanh Hoa was one of the most attractive destinations in Vietnam in the period 2015-2019 with the growth rate of accommodation gradually increasing over the years from 611 hotels and…