Danang Promotion Center
Measure the travel sentiment of the target market
Year: 2021
Challenge
After more than a year of shutting down international tourism due to the effects of COVID-19, Da Nang tourism had to quickly build a connection plan and promote the return of international tourism in time and proactively in the new normal. Shortages of industry information as well as huge changes in tourist behavior after a long hiatus were major challenges that Danang tourism would have to face.
Approach
We supported Da Nang to solve the problem of international market recovery by researching the return route of international visitors to Da Nang based on indicators of disease situation and travel sentiment level, as well as identifying changes in tourism behavior of key and potential markets through data analysis and face-to-face surveys of more than 5300 visitors from the target market over a month.
Insight
Based on the research’s result, Outbox's expert team proposed a comprehensive international recovery scenario and behavioral information of the target market. Da Nang used the recovery scenario as the basis for communication plans to promote international visitor markets, accurately and effectively reaching target markets. That helped Da Nang become one of the most effective localities to restore international tourism in Vietnam.
