Regional Overview: Growth Stabilizes Below Pre-Pandemic Levels Southeast Asia’s tourism sector reached a critical inflection point in 2025. With approximately 139.4 million international arrivals, the region has largely completed its post-pandemic recovery phase and is now entering a period defined by structural constraints rather than rebound dynamics. Across the seven key destinations, total arrivals reached…
Southeast Asia tourism performance experienced a significant decline in September 2023, with an 18% decrease in international tourist arrivals from 7,029,210 to 5,750,050 visitors. Although Thailand still holds the top spot in the list of countries with the highest number of international visitors in the region, it experienced the largest decline in tourist arrivals compared…
Southeast Asia tourism performance remained relatively flat in August 2023, with a slight but insignificant decrease in international tourist arrivals from 7,045,482 to 7,029,210 visitors. Thailand remains the most popular tourist destination in the region, while Cambodia has the highest recovery rate. Vietnam has already surpassed its 2023 tourism target as of September, with more…
Tourism in Southeast Asia continued its recovery in July 2023, with all countries in the region reporting positive growth. For the first time, the region is experiencing growth across the board. International tourist arrivals increased by 12.31%, from 6,273,312 to 7,045,482 arrivals. In terms of leading positions in categories, there are not many changes. Thailand…
Based on the statistics of the National Tourism Departments in South East Asia in January, the tourism industry of countries in the region has not yet returned to pre-pandemic levels. However, they have recorded positive signals. The most obvious is that the tourism recovery rate was all above 50% compared to 2019. In February 2023,…