In today’s ever-changing and competitive travel landscape, data-driven decisions are more critical than ever. Understanding how travelers behave, how markets shift, and how brands perform enables travel businesses and destinations to stay ahead. Outbox introduces 8 essential research solutions designed to support smarter strategies and actionable decisions across the tourism and hospitality sectors. Market Profiling…
As travel demand continues to rise, it is crucial for hoteliers to understand how Vietnamese travelers select and book their accommodations. While revenue-focused metrics like Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR) are important, other behavioral indicators, such as booking lead time, purpose of stay, and responsiveness to promotions, provide valuable insights…
Self-sufficient travel accounted for more than 80% of Vietnamese tourist travel in the first 6 months of 2023, with a slight increase in the second quarter. This trend shows that self-sufficient travel remains popular among Vietnamese tourists, and the market has the potential to grow further with the development of tourism communication platforms and other…