The Destination Brand Strength Score™: A Powerful Metric for Destination Marketing Success
In today’s competitive travel landscape, destinations need a sophisticated way to gauge their brand’s effectiveness. Enter the Destination Brand Strength Score™ (DBSS), an expertly crafted metric designed to capture two crucial aspects of a destination’s appeal: propensity to visit and advocacy. What is the Destination Brand Strength Score™? Invented by The Outbox Company, the DBSS…