South Korea and Taiwan: High Visitor Volume, Low Satisfaction – What’s Holding Them Back?

Vietnam’s tourism industry has experienced a strong post-pandemic recovery, with a significant increase in international arrivals. According to the General Statistics Office of Vietnam, in 2024, Vietnam welcomed 17.5 million international visitors, marking a 39.5% increase from the previous year and achieving the initial target of 17-18 million arrivals.  Among the key contributors to this…

MOST LOVED RANKING 2024: Top Mobile Wallet Brands for Vietnamese Travelers in 2024

Mobile wallets have become essential for travelers, transforming how they pay for travel-related expenses. In Vietnam, the mobile wallet market is highly concentrated, dominated by several key players that shape user preferences and loyalty. This blog highlights the most popular mobile wallet brands among Vietnamese travelers in 2024, based on data collected over the past…

MOST LOVED RANKING 2024: Top OTA Brands for Vietnamese Travelers in 2024

As Vietnamese travelers become more dependent on technology for planning their trips, online travel agents (OTAs) have established themselves as essential intermediaries in the travel ecosystem. This blog highlights the top OTA brands preferred by Vietnamese travelers, based on data from the Vietnam Travel-Focused Omnibus Survey. This monthly tracking model continuously gathers responses from over…