As per the Asia Travel Market Tracker™ by The Outbox Company, Vietnam’s travel market anticipates a significant surge in demand over the next six months, with a notable uptick in outbound travel trends. Amidst this burgeoning interest, discerning the destinations favored by Vietnamese travelers becomes imperative. Here’s an insight into the top choices.
The Allure of Asian Destinations
An impressive 37.2% of Vietnamese travelers opt for destinations within the Asian region (excluding Southeast Asia), highlighting the enduring appeal of neighboring countries. Following closely behind are destinations outside Asia, capturing 35.6% of preferences. Notably, Southeast Asian locales maintain a strong presence, albeit slightly lower in preference, underscoring the enduring appeal of ASEAN destinations for Vietnamese travelers seeking proximity and cultural affinity.
Top 5 Destinations Among Vietnamese Travelers
According to the “Vietnam Outbound Trends – Summer 2024” report, Korea emerges as the premier choice for Vietnamese travelers, earning the coveted top spot for international travel over the next six months. Japan, renowned for its cherry blossoms and cultural allure, secures a close second, reaffirming Northeast Asia’s popularity among Vietnamese travelers. China, reclaiming its position from Taiwan, ascends to fifth place, indicating a resurgence in interest among Vietnamese travelers.
Southeast Asian stalwarts Thailand and Singapore maintain their positions at third and fourth, respectively, emphasizing the enduring appeal of ASEAN destinations for Vietnamese travelers. Despite the allure of Northeast Asia, Southeast Asian countries remain steadfast contenders in Vietnamese travel preferences for outbound trips.
Insights from the “Vietnam Outbound Trends – Summer 2024” Report
The report underscores Asia’s enduring prominence as the preferred destination for Vietnamese travelers, with non-Asian destinations also commanding a significant share, accounting for approximately one-third of preferences. As summer approaches, the “Vietnam Outbound Trends – Summer 2024” report offers valuable insights into the evolving landscape of outbound travel preferences in the Vietnamese market.
Download the “Vietnam Outbound Trends – Summer 2024” report for comprehensive insights into outbound travel trends, providing actionable intelligence for industry stakeholders seeking to capitalize on emerging opportunities in the Vietnamese travel market.
