The Outbox Company has officially released the Most Loved Ranking 2024, which highlights the “Top 10 Domestic and Outbound Destinations of the Year by Vietnamese Travelers.”
This ranking was compiled using data from the monthly tracking model called the “Vietnam Travel-Focused Omnibus Survey.” This survey involved direct interviews with over 4,500 Vietnamese tourists conducted continuously throughout 2024. The ranking presents a list of domestic and outbound destinations based on the preferences of Vietnamese travelers. It aims to provide insights into the tastes and trends in destination selection among Vietnamese travelers, serving as a useful resource for businesses and destination managers to enhance their strategies for 2025.
Top 10 Domestic Destinations: Major Tourist Centers Continue to Lead
Domestic tourism plays a significant role in Vietnam travel industry, with a positive outlook for local vacations for Vietnamese travelers in 2024. The list of the top 10 most popular destinations among Vietnamese travelers last year indicates a continued focus on renowned locations, particularly suited for short getaways.
Da Nang: The Most Favored Destination for Vietnamese travelers in 2024
Da Nang has emerged as the standout destination in the domestic tourism market for 2024, with a preference rate of 21.6% among travelers—nearly three times higher than other popular destinations like Hanoi and Da Lat. This premier beach and event location in the Central region has consistently ranked at the top each month throughout 2024. Investments in brand communication and engaging tourism events by Da Nang City have yielded positive results over the past year.
Vietnamese travelers Favor Nearby Destinations for Relaxation
The travelers continue to prefer destinations near Vietnam’s two largest domestic tourism markets, Ho Chi Minh City and Hanoi, especially considering that last year’s demand was largely geared toward resorts, with few new distinguished locations emerging. With convenient travel connections and the ability to meet short-term vacation demands, popular destinations like Ba Ria-Vung Tau, Nha Trang-Khanh Hoa, and Da Lat-Lam Dong in the south, and Sapa-Lao Cai, Ha Long-Quang Ninh, and Ha Giang in the north are among the top choices for Vietnamese travelers in the past year.
Big potential for Hanoi and Ho Chi Minh City tourism in the domestic market
In addition to serving as source markets for the domestic travel industry, the Most Loved Ranking for 2024 reveals that both Hanoi and Ho Chi Minh City have the potential to become leading favorite destinations. This ranking provides a foundation for tourism management agencies in both cities to enhance policies aimed at developing the domestic market and leveraging their unique competitive advantages.
Particularly in 2024, Hanoi is experiencing significant growth in attracting domestic travelers, aided by innovative strategies in product development, festival events, and effective partnerships. Hanoi has surpassed many traditional tourist destinations to become the second-most preferred domestic location for Vietnamese travelers.
Top 10 Outbound Destinations: Intra-region Travel Remains the Main Trend
In addition to a growing interest in short-term domestic vacations, Vietnamese travelers are increasingly returning to outbound travel with greater frequency and volume. The list of the top 10 most popular outbound destinations for Vietnamese travelers in 2024 indicates that their preference for outbound travel aligns closely with global travel trends, primarily favoring nearby destinations in Asia and focusing on familiar, traditional locations.
Japan: The Most Popular Outbound Destination in 2024
Japan stands out as a leading destination in the global tourism industry for 2024. Similar to travelers from other countries, Vietnamese travelers are prioritizing Japan for their outbound trips this year, with 36.1% choosing it as their preferred destination. This preference is attributed to Japan’s attractive offerings, high service quality, and competitive costs compared to previous years.
China’s Rising Popularity Among Vietnamese Travelers
China has emerged as a top destination for Vietnamese travelers. The trend of prioritizing travel to China began in late 2023 and is expected to gain momentum throughout 2024. The allure of China’s landscapes, diverse attractions, and proactive measures to attract Vietnamese visitors have led to an increasing number of Vietnamese travelers selecting China for their next vacation. As a result, China has secured its place as the third most popular international destination for Vietnamese travelers in 2024, surpassing traditional Southeast Asian favorites like Thailand and Singapore, and only trailing behind Japan and South Korea.
Nearby Destinations Remain Vietnamese travelers’ Top Priority
Traditional nearby destinations in Asia, such as Thailand, Singapore, Malaysia, Indonesia, Taiwan, and Hong Kong, continue to be favored by Vietnamese travelers in 2024, maintaining their stability from previous years. While these destinations may not see significant growth, they align with the current and future travel trends, where travelers increasingly prioritize short-term trips within the region to optimize travel time and costs. This trend explains why 9 out of the 10 most popular destinations for Vietnamese travelers are located in Asia. The United States stands out as the only long-haul destination in the top 10 favorites for Vietnamese travelers.
