Tourism events are becoming a crucial part of the strategies many destinations use to increase visitor numbers, extend the duration of stays, and diversify their tourism offerings. In Vietnam, provinces and cities are investing significantly in cultural festivals, music concerts, sports competitions, and other events to attract travelers. However, despite the growing scale and frequency…
As technology continues to shape the travel experience, Vietnamese travelers—both domestic and outbound—are setting different expectations for the future of travel tech. While convenience and efficiency remain key priorities, their exposure to international innovations significantly influences their preferences. Overview of Vietnamese Travelers’ Expectations for Travel Technology Applications Travelers today prioritize essential and practical technologies that…
Mobile wallets have become essential for travelers, transforming how they pay for travel-related expenses. In Vietnam, the mobile wallet market is highly concentrated, dominated by several key players that shape user preferences and loyalty. This blog highlights the most popular mobile wallet brands among Vietnamese travelers in 2024, based on data collected over the past…
As Vietnamese travelers become more dependent on technology for planning their trips, online travel agents (OTAs) have established themselves as essential intermediaries in the travel ecosystem. This blog highlights the top OTA brands preferred by Vietnamese travelers, based on data from the Vietnam Travel-Focused Omnibus Survey. This monthly tracking model continuously gathers responses from over…
The Outbox Company has officially released the Most Loved Ranking 2024, which highlights the “Top 10 Domestic and Outbound Destinations of the Year by Vietnamese Travelers.” This ranking was compiled using data from the monthly tracking model called the “Vietnam Travel-Focused Omnibus Survey.” This survey involved direct interviews with over 4,500 Vietnamese tourists conducted continuously…
International tourism is steadily gaining momentum, while Southeast Asia (SEA) remains stable n in October 2023, with a minor 1.8% increase in international visitors from 6,193,292 to 6,305,273 (excluding Malaysia). Catch up more details about SEA tourism with the reading below! During the first 9 months of 2023, as per the recent updates from UNWTO,…
Facing many uncertainties and changes, especially in the tourism industry, applying only one strategy and hoping that will be the business guidance throughout the year is no longer suitable and can lead to serious mistakes. Instead, scenario forecasting will be an important strategy for destination management organizations (DMOs) and stakeholders. This is extremely important during…
Along with the development of the tourism industry, the international big hotel brands have been constantly expanding their portfolio in many destinations. Even during the pandemic, “giants” in the industry still launched or planned to open many new hotels and resorts. For instance, Hyatt opened its first Hyatt Centric hotel in Australia at the end…
In such a short time, from the end of 2022 to the first quarter of 2023, Vietnamese tourists’ preferences for choosing domestic destinations have changed a lot. According to surveys on Vietnamese travelers, The Outbox Company saw changes in their travel trends and behaviors. Recently, Outbox has released the first-ever ranking of the travel brands…
