Travel has become an integral part of our modern lives. It is no longer just a leisure activity but has evolved into a necessary consumer good in Vietnamese lives. Understanding visitor spending and affordability will help businesses better understand the value of their offerings and meet the needs of their visitors. According to the Vietnam…
The Vietnam Travel Market Tracker Q2/23 has launched an updated report on the consumption behavior of Vietnamese tourists in Q2/23. This article will explore the differences and changes in visitor behavior during this peak summer period for tourism in Vietnam. Gen Y continued dominant The majority of Vietnamese tourists were under 42 years old in…
Summer is a peak season for travel, and businesses are always looking for ways to understand the behaviors of travelers. According to Vietnam Travel Market Tracker Q2/23, Vietnamese tourists are unfazed by the economic situation, and have a highly excited and prepared to Summer vacation. Domestic destinations are the most tourism popular choice for Vietnamese…
Indonesia’s tourism sector is showing signs of recovery after a year of lockdowns and travel bans due to the COVID-19 pandemic. In May, according to National Statistics Indonesia, the country recorded a 9% growth in tourist arrivals, with 945,590 visitors. This is more than double the number from the same period last year. According to…
In May 2023, tourism in Southeast Asia continued to recover, but the overall performance was mixed. International tourist arrivals in Southeast Asia decreased by 3.8% in May 2023, from 6,048,862 to 5,819,587. Thailand remained the most popular destination, with 10,673,490 arrivals, or 36% of the total. Singapore was the second most popular destination, with 5,151,604…
Company trips are a way for businesses to show their appreciation for their employees’ hard work. They can also be a great way for employees to bond with each other and create lasting memories. According to The Outbox Company’s most recent report, “Vietnam Travel Market Tracker,” 46% of Vietnamese BTMICE travelers joined company trips in…
As the youngest generation of travelers, Generation Z is quickly becoming an important segment of the tourism industry. With their unique values and characteristics, capturing their demand can be challenging. To do so, it’s essential to understand this generation’s psychology and behavioral patterns. While they share some similarities with millennial travelers, Gen Z travelers have…
According to data from the Vietnam Travel Market Tracker Q1/2023, Vietnamese holiday visitors are mainly young travelers, who often travel with their families for relaxation, rest and to strengthen family bonds. Demographics: The Young travelers dominate the market In Q1/23, Vietnamese Holiday Visitors were predominantly young, accounting for over 90%. Among them, Gen Y (27-42…
In the first 5 months of 2023, Vietnam welcomed nearly 4.6 million international visitors, an increase of 19 times over the same period last year. In May 2023 alone, it is estimated that Vietnam welcomed around 916,300 international visitors, down 6.9% from the previous month. However, it is still 6.7 times higher than the same…
During the initial quarter of 2023, international tourism in Southeast Asia experienced a relatively subdued growth rate. Nevertheless, despite the advent of April marking the onset of the low travel season, tourism activities within the region persist in exhibiting encouraging indications. Increase in total number of international visitors The total number of international arrivals to…