Vietnamese Travelers Profile in Q2/2023

The Vietnam Travel Market Tracker Q2/23 has launched an updated report on the consumption behavior of Vietnamese tourists in Q2/23. This article will explore the differences and changes in visitor behavior during this peak summer period for tourism in Vietnam. Gen Y continued dominant The majority of Vietnamese tourists were under 42 years old in…

Unlocking Gen Z travel mindset: Tech savvy, Value for money & Unforgettable Experiences

As the youngest generation of travelers, Generation Z is quickly becoming an important segment of the tourism industry. With their unique values and characteristics, capturing their demand can be challenging. To do so, it’s essential to understand this generation’s psychology and behavioral patterns. While they share some similarities with millennial travelers, Gen Z travelers have…

SEA tourism performance in April 2023: Encouraging Performance During Low Season

During the initial quarter of 2023, international tourism in Southeast Asia experienced a relatively subdued growth rate. Nevertheless, despite the advent of April marking the onset of the low travel season, tourism activities within the region persist in exhibiting encouraging indications. Increase in total number of international visitors The total number of international arrivals to…