Company trips are a way for businesses to show their appreciation for their employees’ hard work. They can also be a great way for employees to bond with each other and create lasting memories. According to The Outbox Company’s most recent report, “Vietnam Travel Market Tracker,” 46% of Vietnamese BTMICE travelers joined company trips in…
As the youngest generation of travelers, Generation Z is quickly becoming an important segment of the tourism industry. With their unique values and characteristics, capturing their demand can be challenging. To do so, it’s essential to understand this generation’s psychology and behavioral patterns. While they share some similarities with millennial travelers, Gen Z travelers have…
According to data from the Vietnam Travel Market Tracker Q1/2023, Vietnamese holiday visitors are mainly young travelers, who often travel with their families for relaxation, rest and to strengthen family bonds. Demographics: The Young travelers dominate the market In Q1/23, Vietnamese Holiday Visitors were predominantly young, accounting for over 90%. Among them, Gen Y (27-42…
In the first 5 months of 2023, Vietnam welcomed nearly 4.6 million international visitors, an increase of 19 times over the same period last year. In May 2023 alone, it is estimated that Vietnam welcomed around 916,300 international visitors, down 6.9% from the previous month. However, it is still 6.7 times higher than the same…
During the initial quarter of 2023, international tourism in Southeast Asia experienced a relatively subdued growth rate. Nevertheless, despite the advent of April marking the onset of the low travel season, tourism activities within the region persist in exhibiting encouraging indications. Increase in total number of international visitors The total number of international arrivals to…
According to the latest Outbox Capture, in the first quarter of 2023, Malaysia was the second largest source market of five South East Asian destinations, following only South Korea. In the top international tourist markets of the region, China, Korea, the US or India are often listed. The Malaysian market does not seem to be…
In this first quarter, there were over 235 million international arrivals globally, an increase of more than 89% compared to last year and a recovery of 80% compared to before the pandemic (in 2019). The number of international visitors in the first three months in Asia-Pacific accounted for more than one-fifth of the world market…
What are the common characteristics of Vietnamese people traveling in the last quarter? In a report, Outbox’s survey of over 1,000 Vietnamese tourists in the first three months shows the following information. Age: Gen Y decreased but still dominated the market In Q1 2023, the majority of Vietnamese tourists were under 42 years old. Gen…
Data from National Tourism Departments in South East Asia in March 2023 showed better signals over the previous two months. In general, there was an increase in inbound tourists compared to January and February, except for a slight decrease in Vietnam (Cambodia hasn’t updated). The growth rate of international visitors of the whole region in…
Based on the statistics of the National Tourism Departments in South East Asia in January, the tourism industry of countries in the region has not yet returned to pre-pandemic levels. However, they have recorded positive signals. The most obvious is that the tourism recovery rate was all above 50% compared to 2019. In February 2023,…