Mobile wallets have become essential for travelers, transforming how they pay for travel-related expenses. In Vietnam, the mobile wallet market is highly concentrated, dominated by several key players that shape user preferences and loyalty. This blog highlights the most popular mobile wallet brands among Vietnamese travelers in 2024, based on data collected over the past…
As Vietnamese travelers become more dependent on technology for planning their trips, online travel agents (OTAs) have established themselves as essential intermediaries in the travel ecosystem. This blog highlights the top OTA brands preferred by Vietnamese travelers, based on data from the Vietnam Travel-Focused Omnibus Survey. This monthly tracking model continuously gathers responses from over…
The Outbox Company has officially released the Most Loved Ranking 2024, which highlights the “Top 10 Domestic and Outbound Destinations of the Year by Vietnamese Travelers.” This ranking was compiled using data from the monthly tracking model called the “Vietnam Travel-Focused Omnibus Survey.” This survey involved direct interviews with over 4,500 Vietnamese tourists conducted continuously…
Vietnam is stepping into the spotlight as a vibrant market for travel technology of the region, driven by its rapidly evolving digital landscape and increasing consumer demand. With a tech-savvy population and supportive policies, the country is shaping a more connected and sustainable travel ecosystem. This blog explores how technology is influencing and fueling growth…
In a world where consumer behavior and travel preferences evolve at an accelerated pace, the ability to continuously track these changes has become a strategic necessity for travel businesses. For Vietnam—a rapidly growing market with distinctive consumer dynamics — up-to-date insights are key to maintaining relevance and capturing market share. This blog delves into how…
The tourism industry has witnessed a remarkable recovery this year, with online travel agencies (OTAs) and the hospitality sector playing pivotal roles in this expansion. OTAs like Trip.com, Agoda, and Booking.com have transformed the way travelers plan and book their trips, making it more convenient than ever. According to the Outbox Asia Hotel Brand Survey,…
Asia hotel market is witnessing a robust revival, with expectations to return to pre-pandemic levels in 2024. Based on “Asia Hotel Brand Blueprint 2023” released by Outbox and Vero, CBRE exposes positive trends in tourism arrivals and hotel performance, driven by domestic travel demand. 1/ Travel Resurgence Factors Asia leads in travel resurgence, propelled by…
In a significant boost for Malaysia’s tourism sector, this nation has recorded a remarkable 26 million tourist arrivals from January 1 to November 15, 2023, according to the latest statistics from the Immigration Department. The data reveals that Singaporeans took the lead, contributing 12,645,364 tourists, followed by Indonesia (3,166,295), Thailand (2,073,162), China (1,407,471), Brunei (904,841),…
The tourism sector has been witnessing a shift from a business-to-business (B2B) approach to a business-to-consumer-tourist (B2C) approach in recent times. The key to any strategy in the current tourism landscape lies in understanding the customer, the traveler, who is the determiner of a business’s brand value. With the advent of digital technology and social…
After nearly three years of COVID-19 restrictions, China’s outbound travel market is finally showing signs of recovery. In January 2023, the Chinese government reopened its borders to non-essential travel, and travel agents were once again allowed to sell outbound group tours and packages. While the recovery has been gradual so far, there are reasons for…