Big data in travel and tourism has moved from being a trend to becoming an operational necessity. Businesses and destinations are handling a travel landscape that changes faster than traditional planning cycles. Traveler behavior fluctuates across borders. Demand is highly sensitive to economic shifts, visa policies, and airline capacity. Competitors adjust prices constantly. Market changes…
Tourism has always been shaped by human behavior, but never at the speed and complexity we see today. A single viral video can transform an unknown location into a global hotspot. A government policy change can redirect international arrivals overnight. In this environment, the pace of change now outstrips the capabilities of traditional planning tools.…
Tourism events are becoming a crucial part of the strategies many destinations use to increase visitor numbers, extend the duration of stays, and diversify their tourism offerings. In Vietnam, provinces and cities are investing significantly in cultural festivals, music concerts, sports competitions, and other events to attract travelers. However, despite the growing scale and frequency…
The rise of artificial intelligence (AI) is transforming how businesses collect, process, and utilize data. In this landscape, synthetic data – data that is artificially generated instead of being collected from real-world events – has gained growing attention. Marketed as a scalable, privacy-safe, and cost-effective solution, synthetic data is making its way from fields like…
The hotel industry is facing a number of changes in 2023, as consumers’ spending habits and preferences shift. Here are five key trends to watch: The rise of the mid-market hotel. In the past, the hotel industry was largely divided into two categories: luxury hotels and budget hotels. However, in recent years, there has been…
Canada has introduced a new digital nomad strategy (Visa) that aims to attract talented individuals from around the world to Canada. Under this initiative, foreign workers are allowed to stay in the country for a period of up to six months. In Southeast Asia, there are 3 countries that offer nomad visa are Thailand, Malaysia,…
The recent implosion of the Titan submersible, which killed all five people onboard, has raised questions about the safety of adventure tourism. The submersible was designed to view the wreckage of the Titanic, but it plunged 12,500 feet under the sea and imploded. Although, the risks of traveling on the Titan were well-documented. OceanGate, the…
As the youngest generation of travelers, Generation Z is quickly becoming an important segment of the tourism industry. With their unique values and characteristics, capturing their demand can be challenging. To do so, it’s essential to understand this generation’s psychology and behavioral patterns. While they share some similarities with millennial travelers, Gen Z travelers have…
Wellness is now one of the top priorities for travelers in their trips. That’s why many businesses and destinations are trying to boost this type of travel, including Egypt. Egypt utilizes its rich natural resources to develop medical tourism. The climate, mineral springs, sulfur waters, and hot sands are very suitable for curing. Therefore, many…
Tourism development brings many benefits but causes many environmental impacts due to the carbon footprint left. Specifically, tourism accounts for about 8% of the world’s carbon emissions. According to a review by the University of Sydney and published in the journal Nature Climate Change, carbon emissions in tourism are predicted to reach 6.5 billion tons…