Vietnam is stepping into the spotlight as a vibrant market for travel technology of the region, driven by its rapidly evolving digital landscape and increasing consumer demand. With a tech-savvy population and supportive policies, the country is shaping a more connected and sustainable travel ecosystem. This blog explores how technology is influencing and fueling growth…
In the rapidly evolving tourism landscape, understanding brand performance and adapting to changing customer expectations is crucial for competitiveness. For travel businesses, known for their growth and diverse consumer dynamics, reliable data is essential for decision-making. The Vietnam Travel-Focused Omnibus Survey provides a strategic advantage by delivering actionable insights in a cost-efficient, consistent, and tailored…
Understanding the motivations and challenges facing Asian travelers is essential for businesses in the travel industry to connect with diverse audience segments. According to data in Asia Travel Market Tracker powered by Outbox, 25.8% of Asia outbound travelers do not intend to travel in the next 6 months. In this blog, we explore the key…
In the fiercely competitive online travel market, customer retention is more critical than ever. For Online Travel Agencies (OTAs), the ability to not only attract but retain customers can mean the difference between success and stagnation. With the cost of acquiring new customers continually rising, focusing on retention strategies becomes a cost-effective solution for sustained…
Understanding the diverse preferences of travelers is crucial in today’s highly competitive travel market. With Asia’s wide range of destinations, matching traveler types with specific locations can turn ordinary trips into unforgettable journeys. This blog explores the 7 most common types of leisure trips, illustrating how they mirror the behaviors of Asian travelers and offering…
In an increasingly competitive Asian tourism landscape, Japan stands out as a beacon of success in destination branding. Regarded as a premier travel destination, Japan has long been renowned for its unique blend of ancient traditions and modern innovations. With an impressive Destination Brand Strength Score™ of 175.8 and a Net Promoter Score™ (NPS) of…
In today’s competitive travel landscape, destinations need a sophisticated way to gauge their brand’s effectiveness. Enter the Destination Brand Strength Score™ (DBSS), an expertly crafted metric designed to capture two crucial aspects of a destination’s appeal: propensity to visit and advocacy. What is the Destination Brand Strength Score™? Invented by The Outbox Company, the DBSS…
In the rapidly evolving landscape of technology, the Hospitality and Tourism industry faces formidable challenges as customers are presented with abundant choices and easily accessible information. Attracting and retaining customers becomes imperative in this environment. An essential tool that aids businesses in assessing and enhancing customer relationships is the Net Promoter Score (NPS). What is…
Any industry must have a proper understanding – a deep understanding of the needs of the customers to whom the business provides products/services. However, with particularly fast and invisible operations like travel services, researching trends or demand is a challenge. So, where you need to start researching and how to choose, The Outbound Sentiment Score™…
The exponential growth of the Asian tourism market underscores its importance in the global travel landscape as Asian travelers exhibit a rich diversity in preferences. For the hospitality industry, understanding the spending habits of the travelers presents as one of the crucial ones. In this blog, we’ll delve into the importance of this preference and…