The Ho Chi Minh City Tourism Promotion Center (HTPC), under the Department of Tourism, in strategic partnership with The Outbox Company, proudly announces the launch of the HCMC Global Traveler Barometer (HCMC GTB). This groundbreaking initiative applies advanced travel market data technology to forecast and monitor key international visitor markets for Vietnam. It marks a major leap in leveraging traveler data to enhance destination marketing and solidifies Ho Chi Minh City as the first locality in Vietnam to develop a dedicated system for tracking and forecasting its target markets.
Data-Powered Strategy for Sustainable Growth
The primary aim of this collaboration is to optimize Ho Chi Minh City’s tourism marketing and promotion activities, while fostering sustainable growth for the destination on a data-driven foundation. The HCMC GTB focuses on forecasting travel demand and readiness from top international markets. In addition, the system will provide regular updates on traveler behavior and preferences, and objectively measure Ho Chi Minh City’s destination image in the eyes of international visitors.
This crucial data resource will play a pivotal role in guiding strategic decisions, improving competitiveness, and reinforcing Ho Chi Minh City’s position as a leading, innovative tourism hub in Vietnam.
HCMC GTB 2025: A Comprehensive Traveler Intelligence Platform
Designed as a comprehensive, annual traveler intelligence system for the city’s tourism industry, HCMC GTB will initially track data from 13 top visitor markets, including Korea, Japan, Australia, China, Europe, the US-Canada, and Southeast Asia. This advanced platform equips the city’s tourism authorities and businesses with deep insights into target markets, including:
- Forecasting demand and travel intentions to Ho Chi Minh City.
- Monitoring shifts in travel behavior.
- Measuring and comparing destination brand image and marketing performance against regional competitors.
Insights are gathered through surveys of target travelers at the pre-trip stage and presented via concrete performance indicators. These are analyzed with advanced data analytics models and updated biannually. This approach enhances the city’s ability to understand and forecast global tourism trends, enabling effective and strategic tourism development.
Voices from the Partnership
Ms. Nguyen Cam Tu, Director of the Ho Chi Minh City Tourism Promotion Center, stated: “Digital transformation through data application is a crucial step, especially in today’s fast-changing market. Pioneering the implementation of an international traveler tracking and forecasting system reaffirms Ho Chi Minh City’s position post-integration and reflects our commitment to continuous innovation in tourism management and development. We believe that our partnership with The Outbox Company will help strengthen our competitiveness and elevate our destination image in the region.”
Mr. Dang Manh Phuoc, CEO of The Outbox Company, added: “We are honored to be selected as HTPC’s strategic partner in implementing the HCMC Global Traveler Barometer. With our expertise in market research and tourism data analytics across Asia, we are committed to delivering a successful project that boosts the city’s competitiveness. This project also reinforces The Outbox Company’s mission as a pioneering tourism data startup in Asia, working alongside destinations and tourism authorities in Vietnam to integrate market research and traveler data into tourism operations and marketing.”
About the Partners
Ho Chi Minh City Tourism Promotion Center (HTPC) is a unit under the Department of Tourism of Ho Chi Minh City. It leads the implementation of tourism promotion and marketing activities, contributing to positioning the city’s tourism brand globally.
The Outbox Company is a leading market research and traveler analytics company in Vietnam, operating across Asia in the hospitality and tourism sectors. With deep understanding of regional travelers, Outbox provides comprehensive and customized data solutions to help destinations and tourism businesses effectively connect with their target audiences. As a trusted partner, Outbox supports digital transformation journeys towards a smarter future for Asian tourism.
For more information:
- Visit Ho Chi Minh City Tourism: https://www.visithcmc.vn
- Visit The Outbox Company: https://the-outbox.com
