McKinsey predicts that by 2025, Gen Z will make up 25% of the population in the Asia-Pacific region. With a travel intent of 64.1% and an optimistic Outbound Sentiment Score of 117.3, Asia’s Gen Z is characterized by its strong desire to travel and a positive outlook.
Their preferences, desires, and strategies to fulfill their travel needs are detailed in the accompanying infographic.
Would you like to learn more about the Asian market? Unlock your curiosity through the Asia Travel Market Tracker™ or contact us to gain data-driven insights that will facilitate informed decisions for the growth of your business.
