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A Closer Look at Vietnam Destination Brand Strengths: Insights from Asian Source Markets

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Report Overview

In 2024, Vietnam welcomed more than 17.5 million international visitors, with travelers from Asia accounting for the largest share at 79.6%. The intra-Asia market has been crucial in driving Vietnam’s impressive tourism recovery and growth over the past year. However, how do travelers from key Asian source markets perceive and evaluate Vietnam’s destination brand?

Explore detailed insights in our latest snapshot, “A Closer Look at Vietnam Destination Brand Strengths: Insights from Asian Source Markets.” This comprehensive snapshot highlights the strengths of Vietnam’s tourism brand and identifies areas for improvement to enhance its competitive advantage.

Language: English

Key insights you will gain from this report:

  • How is Vietnam perceived across eight key Asian source markets? 
  • How do Vietnam’s destination brand strength indicators compare with those of regional competitors? 
  • Which market holds Vietnam in the highest regard, and where does Vietnam need to improve its visibility?
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Korea Travel Market Profile

25,000,000 ₫

Report Overview

Korea Travel Market Profile is a report providing comprehensive overview of a Korean market’s traveler demographics, preferences, and travel behavior. Through rigorous research, insightful analysis, and informative data visualization, this report will provide actionable insights that can be leveraged by various stakeholders in the travel industry.

A Korea travel market-focused report is designed to reveal who Korean Outbound travelers are. This is to provide valuable insights into a specific aspect of the Korean traveler profile.

Our report will equip your destination & business with:

  • Market Overview Analysis: Dive into the socio-economic shifts shaping Korean travel industry.
  • Detailed Trip Characteristics: Uncover the key trends in Korean outbound travel behaviors.
  • Actionable Traveler Insights: Gain a competitive edge with deep analysis of Korean traveler profiles, motivations, and market opportunities.

Click here to learn more about our Asia Travel Market Report Series

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Vietnam Travel Landscape: Key 2024 Insights to Navigate 2025

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Report Overview

In a rapidly evolving travel landscape, understanding consumer behavior and emerging trends has never been more critical. The report Vietnam Travel Landscape: Key 2024 Insights to Navigate 2025 aims to equip businesses, stakeholders, and industry professionals with actionable insights to thrive in a dynamic environment. This report delves into the travel patterns and behaviors of Vietnamese wanderlust enthusiasts, offering a comprehensive outlook for strategic planning in 2025.

Language: English

What you will gain from this report?

  • Key travel trends and consumer behaviors emerging in 2024.
  • Data-driven insights to refine strategies and enhance offerings in 2025.
  • A powerful resource served to anticipate future shifts in Vietnam’s travel industry.
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Vietnam Travel Tech 2024

12,000,000 ₫

Report Overview

Vietnam’s travel technology sector is experiencing an impressive transformation, driven by its robust digital infrastructure, high internet usage, and widespread social media engagement. This digital environment fosters innovation in travel technology, bolstered by strategic digital transformation efforts from both government and private sectors. The main goals are to enhance visitor experiences and improve operational efficiency.

The Vietnam Travel Tech 2024 study presents a comprehensive analysis of Vietnam digital landscape and the adoption of technology by Vietnamese travelers. This examination includes a thorough exploration of the usage patterns within the realms of Online Travel Agencies and Mobile Wallets. The findings reveal a significant inclination among Vietnamese travelers and their expectations towards leveraging digital platforms for their travel needs.

Language: English

What you will gain from this report?

  1. An overview of the current application of technology in the Vietnam travel industry
  2. The demands, behaviors, and expectations of Vietnamese travelers toward travel tech
  3. Emerging travel tech trends and challenges for businesses and destinations
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Vietnamese Travel Sentiment – Tet 2025

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Report Overview

The “Vietnamese Travel Sentiment – Tet 2025” report examines Vietnamese travelers’ preferences, behaviors, and planning trends for the Tet holiday. This annual publication serves as a valuable resource for understanding shifting travel dynamics, offering critical insights into travel demand and preferences during Tet 2025, then providing actionable intelligence for travel businesses and stakeholders to refine their strategies.

Language: English

What you will learn from this report?

  1. Travel Propensity and Period of the Trips
  2. Top Destinations of Vietnamese travelers for Tet 2025 holidays
  3. Trip Characteristics
  4. Travel Companion
  5. Budget and length of trips
  6. Planning status

 

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