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A Closer Look at Vietnam Destination Brand Strengths: Insights from Asian Source Markets

0 ₫

Report Overview

In 2024, Vietnam welcomed more than 17.5 million international visitors, with travelers from Asia accounting for the largest share at 79.6%. The intra-Asia market has been crucial in driving Vietnam’s impressive tourism recovery and growth over the past year. However, how do travelers from key Asian source markets perceive and evaluate Vietnam’s destination brand?

Explore detailed insights in our latest snapshot, “A Closer Look at Vietnam Destination Brand Strengths: Insights from Asian Source Markets.” This comprehensive snapshot highlights the strengths of Vietnam’s tourism brand and identifies areas for improvement to enhance its competitive advantage.

Language: English

Key insights you will gain from this report:

  • How is Vietnam perceived across eight key Asian source markets? 
  • How do Vietnam’s destination brand strength indicators compare with those of regional competitors? 
  • Which market holds Vietnam in the highest regard, and where does Vietnam need to improve its visibility?
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Korea Travel Market Profile

25,000,000 ₫

Report Overview

Korea Travel Market Profile is a report providing comprehensive overview of a Korean market’s traveler demographics, preferences, and travel behavior. Through rigorous research, insightful analysis, and informative data visualization, this report will provide actionable insights that can be leveraged by various stakeholders in the travel industry.

A Korea travel market-focused report is designed to reveal who Korean Outbound travelers are. This is to provide valuable insights into a specific aspect of the Korean traveler profile.

Our report will equip your destination & business with:

  • Market Overview Analysis: Dive into the socio-economic shifts shaping Korean travel industry.
  • Detailed Trip Characteristics: Uncover the key trends in Korean outbound travel behaviors.
  • Actionable Traveler Insights: Gain a competitive edge with deep analysis of Korean traveler profiles, motivations, and market opportunities.

Click here to learn more about our Asia Travel Market Report Series

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Vietnam Travel Quarter Update – Q1/2025

12,000,000 ₫

Report Overview

Vietnam’s tourism industry kicked off 2025 with a strong rebound in international arrivals, led by key Asian markets such as China and South Korea, while long-haul demand from Europe and Russia also showed encouraging signs. Travel domestically returned to seasonal patterns after Tet, with spending habits evolving, particularly among younger and higher-income travelers.

Language: English, Vietnamese

Key insights you will gain from this report:

  • International and domestic tourism performance
  • Key source markets driving growth
  • Travel behavior, spending levels & planning channels of Vietnamese travelers
  • Vietnam’s position in the regional tourism landscape
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Vietnam Travel Tech 2024

12,000,000 ₫

Report Overview

Vietnam’s travel technology sector is experiencing an impressive transformation, driven by its robust digital infrastructure, high internet usage, and widespread social media engagement. This digital environment fosters innovation in travel technology, bolstered by strategic digital transformation efforts from both government and private sectors. The main goals are to enhance visitor experiences and improve operational efficiency.

The Vietnam Travel Tech 2024 study presents a comprehensive analysis of Vietnam digital landscape and the adoption of technology by Vietnamese travelers. This examination includes a thorough exploration of the usage patterns within the realms of Online Travel Agencies and Mobile Wallets. The findings reveal a significant inclination among Vietnamese travelers and their expectations towards leveraging digital platforms for their travel needs.

Language: English

What you will gain from this report?

  1. An overview of the current application of technology in the Vietnam travel industry
  2. The demands, behaviors, and expectations of Vietnamese travelers toward travel tech
  3. Emerging travel tech trends and challenges for businesses and destinations
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